Is this the most significant factor driving our property markets?

Want to know what that magic ingredient is that propels property markets forward?

Owner OccupiersThe little secret behind whopping price growth?

It’s not the economy, even though that’s important.

It’s not supply and demand, even though that plays a role.

It’s not infrastructure spending, availability of finance or population growth either.

Although all of these things are important and undoubtedly impact our real estate markets, the truth is there is one major factor that drives property values more than anything else.

And that factor is…homeowners or as we sometimes call them – Owner Occupiers.

While investors look at all types of drivers of capital growth, they often tend to forget that it’s owner-occupiers who primarily drive our property markets forward.

Fact is: they own close to 70 percent of all the properties in Australia and therefore dominate our market and without them, it simply falls over.

Two-thirds of the market are homeowners

So it’s interesting that while owner-occupiers are one of the most significant influences on property, they are commonly overlooked.

Think about it…with almost 70% of all homes in Australia owned by owner occupiers, this underpins the steady long term growth of property values.

On the other hand, investors, who comprise just 30% of the market, create our property booms (often driven by Fear OF Missing Out or greed) and our property downturns (when they exit the market by sitting on the sidelines or selling up) creating volatility.

Here’s a relatively current snapshot of the national property market according to the Australian Bureau of Statistics (ABS) and CoreLogic:

  • There are 10.3 million residential dwellings Australia-wide with a total value of $6.8 Trillion
  • Spread across around 15,000 suburbs
  • An additional 130,000 to 160,000 new dwellings are added every year
  • The total debt against these dwellings is $1.8 Trillion (giving an overall Loan to Value Ratio for residential property of considerably less than 30%)
  • Residential real estate makes up 51% of Australian household wealth
  • Investors own around 27% of Australian dwellings by number, and 24% by value.
  • There are more than 2 million individual property investors in Australia
  • Each property investor in Australia owns an average of 1.28 properties

Now, from these figures it’s fairly clear that owner occupiers comprise the largest portion of the market – in fact, they outnumber investors two to one.

Which is why I always give the following advice to investors who are searching for a strong property performer: buy the type of property that will appeal to owner occupiers.

You see…in my mind an investment grade property must have owner occupier appeal.

First Home OwnersNot that I’m planning to sell it, but I want it to be attractive to home buyers as they will buy similar properties near mine pushing up the value of my property.

And I want it to be attractive to affluent owner occupiers who will have the money to and be prepared to pay a great price to own this type of property which would be located in an aspirational or gentrifying suburb.

Now this is different to what most investors look for, isn’t it?

They wonder who the tenant will be, how much rent will they get and what tax benefits will be available; and then end up buying in one of those Lego Land high rise apartment towers and wonder why their investment underperforms.

On the other hand, owning a property with an element of scarcity which is located close to amenities, jobs, transport, lifestyle features and cultural, social aspects like cafés, bars and arts precincts will always attract home buyers.

But these are features that appeal to tenants, too.

And if you buy a property that ticks all these boxes, you know you’re investing in a dwelling with broad, lasting appeal.

It’s not just the property – it’s also about location

By now you would know that location will do about eighty percent of the heavy lifting of your property’s capital growth.

But not all locations are created equal.

LocationSome suburbs will be more popular than others, some areas will have more scarcity than others and over time some land will increase in value more than others.

That’s why it’s important to buy your investment property in a suburb which is dominated by more homeowners, rather than a suburb where tenants predominate.

And you’ll find suburbs where more affluent owners live will outperform the cheaper outer suburbs where wages growth is likely to stagnate moving forward.

But it’s the same all over the world.

Go to any major city – London, Paris, Vienna, Los Angeles – and you’ll find that the wealthy people tend to live within 10 – 15 minutes drive from the CBD or near the water.

Why is this so? The cynics would say because they can afford to.

And in part that’s true.

In general the more established suburbs with better infrastructure, shopping and amenities tend to be close to the CBD and the water and that’s where the wealthy want to and can afford to live, and they’re prepared to pay a premium to live there.

The rich do not like to commute.

Overall, by focussing your research on what those often overlooked owner occupiers are doing, you may just find an investment that outperforms the market and delivers strong value and growth over the long term.

Now is the time to take action and set yourself for the opportunities that will present themselves as the market moves onMetropole Advice

If you’re wondering what will happen to property in 2020–2021 you are not alone.

You can trust the team at Metropole to provide you with direction, guidance and results.

In challenging times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s what you exactly what you get from the multi award winning team at Metropole.

If you’re looking at buying your next home or investment property here’s 4 ways we can help you:

  1. Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now!  This will give you direction, results and more certainty. Click here to learn more
  2. Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $3Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment grade property.  Click here to learn how we can help you.
  3. Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
  4. Property Management – Our stress free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years and our properties lease 10 days faster than the market average.

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Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media. Visit

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