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The “Secret” To My Property Investing Success - featured image

The “Secret” To My Property Investing Success

How do I invest?

What approaches do I use and which strategies do I use?

Those questions were recently put to me by a journalist wanting to write a feature article.

He also asked what’s been the “secret” to my success of building a very substantial property portfolio and having succeeded through multiple property cycles

So here’s what I said:

I explained that there is no “secret” but there is a strategy.

It all started with a plan, something many investors lack. Property Update

I believe it's important to plan to become the person you plan to become and have a thought out comprehensive property plan to follow - based on a known, proven, and trusted strategy.

This brings clarity and direction to your investment endeavours

My plan was first to build my asset base through capital growth and then, once I’d built a substantial asset base, to move to the “cash flow” stage of investing.

Capital growth first, (build a substantial asset base of income-producing properties through capital growth and adding value) then cash flow.

I explained how my properties increasing value gave me equity for my next deposit and the proportionately greater rental growth helped pay the mortgage. Australia Property

The next stage was to slowly lower the loan-to-value ratio (LVR) of my property portfolio and then to start living off my “cash machine” of properties.

You see…while cash flow management is important to keep you in the investment game, it’s really only capital growth that’ll get you out of the rat race.

A big mistake I see many investors make is chasing cash flow positive properties and never achieving a sufficiently large asset base.

I then explained that now that I have a very substantial asset base, I balance my higher growth residential properties with retail, industrial and commercial properties that deliver stronger cash flow but lower capital growth.

My top down approach

Over the years I’ve honed my property investment strategy to find that 5% of properties that I like to call “investment grade” properties, - ones that are likely to grow at wealth producing rates of return.

I use what I call a “top-down approach” to my investment selection.

1. The Right Stage of the Economic Cycle

It starts with buying at the right stage of the economic and property cycle.

I look at the big picture – how’s the economy performing and where are we in the property cycle?

Then I look for the right state in which to invest – one that’s in the right stage of its own property cycle.

2. The Right State

While I’m not trying to time the cycle, I don’t want to buy right at the peak when I’ll have to wait longer for capital growth.

I only invest in our larger capital cities, where there are multiple pillars to the economy – because this is where economic growth and wages growth will occur.

3. The Right Suburb

Then within that state, I look for the right suburb – one with a long history of strong capital growth outperforming the averages.

I’ve found some suburbs have 50 to 100 per cent more capital growth than others over a 10-year period.

Obviously, these are the suburbs I target.

It’s all about demographics, as these suburbs tend to be areas where more owner-occupiers want to live because of lifestyle choices and where the locals will be prepared to, and can afford to, pay a premium to live because they have higher disposable incomes.location map house suburb area find

In general they’re the more affluent inner- and middle-ring suburbs of our big capital cities, so I check the census statistics to find suburbs where wages growth is above average.

While average Australian wages growth was around 20% over the last 5-year census period, I’ve found a number of regions where wages growth was double that.

It follows residents in these areas will have more disposable income to spend on upgrading the homes or buying new properties.

Then I check out the supply and demand ratio in the area to make sure there is not likely to be a short term oversupply of properties on the market.

Clearly my approach is very different to the speculative approach some investors adopt looking for the next “hot spot”.

They say things like, “Oh, this suburb hasn’t had much capital growth – maybe its time has come,” or, “That’s a brand-new suburb. They’re getting a train line down there so it must grow in value.”

4. The Right Location location smart phone mobile area map techonolgy direction lost help guide

Once my research has shown me the suburb to explore, I look for the right location within it.

Some liveable streets will always outperform others and in those streets, some properties will always be more desirable than others and outperform as investments by increasing in value.

Think about the suburb where you live – there would be areas you’d happily live in and areas you would avoid, like on main roads or too close to shops, schools or commercial areas.

5. The Right Property

I search for the right property using my ‘6-Stranded Strategic Approach’ and finally I look for…

6. The Right Price

I’m not looking for a ‘cheap’ property (there will always be cheap properties around in secondary locations).

I’m looking for the right property at a good price.

I choose my properties in that order – a top down approach – which leads many people to ask why price is at the bottom of the list.

I guess this is because they’ve heard you make your money when you buy your property.

While that is correct, it’s not because you pay a cheap price or because you get a bargain.

You make your money when you buy because you buy the right property – one that will be in continual strong demand by both owner-occupiers (who push up property values) and tenants (who help you pay off your mortgage).

To ensure I buy an investment property that outperforms the market I use my…

6 Stranded Strategic Approach

I buy a property that

1.  Would appeal to owner occupiers.

Not that I plan to sell my property, but because owner occupiers will buy similar properties pushing up local real estate values.

This will be particularly important in the current more mature stage of the property cycle where you don’t really want to “follow the crowd” of newbie property investors.

2. Below its intrinsic valuethat’s why I avoid new and off the plan properties, which come at a premium price.

3. With a high land to asset ratio – that doesn’t necessarily mean a large block of land, but one where the land component makes up a significant part of the asset value. Planing Strategy Future

4. In an area that has a long history of strong capital growth and that will continue to outperform the averages because of the demographics in the area.

This will be an area where more owner occupiers will want to live because of lifestyle choices and one where the locals will be prepared to, and can afford to, pay a premium price to live because they have higher disposable incomes.

5. I would look for a property with a twist  – something unique, or special, different or scarce about the property, and finally…

6. I would buy a property where I can manufacture capital growth through refurbishment, renovations or redevelopment rather than waiting for the market to deliver me capital growth.

By following my 6 Stranded Strategic Approach, I minimise my risks and maximise my upside.

Each strand represents a way of making money from property and combining all five is a powerful way of putting the odds in my favour. If one strand lets me down, I have three or four others supporting my property’s performance.

It doesn’t end there…

While most investors just buy a property and hold it for the long term, strategic investors regularly review their investment portfolio’s property

When I ask investors how their properties are performing they usually have no idea.

They’ve just closed their eyes, crossed their fingers and hoped for the best.

It makes no sense to invest in a property and then not review its performance every year or so.

I like to look at my property portfolio’s performance at least once a year.

Are my properties performing to my expectations?

Are they outperforming the market?

If that property were for sale today would I buy it again?sign property buy hold sell market house gamble future

Does this property still fit in with my overall plan?

This is also the time to assess how our shifting markets will affect your property portfolio.

What would happen to your position if interest rates were to rise 1% or 2%?

Because in due course they will.

It’s also the time to assess your Loan to Value ratio and your cash flow to see if you can afford to buy another property or two.

Over time you grow, your skills improve and your circumstances change, so treat your property investments like a business and evaluate your assets dispassionately.

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Note: So as I said earlier – there is no secret to property investment success, just a strategy.

While most investors read a book or two, do a little research and then buy one of the first properties they come across, strategic investors are smarter than that.

They follow a system that is rooted in the real world and has stood the test of time in changing markets.

So now you know the "secret", what will you do with it?

Now is the time to take action and set yourself for the opportunities that will present themselves as the market moves on

If you're wondering what will happen to property in 2020–2021 you are not alone.

You can trust the team at Metropole to provide you with direction, guidance and results.

In challenging times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that's what you exactly what you get from the multi award winning team at Metropole.

About Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media.


1 reply

Thank you, Michael. Great rules. I would add one more strategic principle to this list. This principle is yours - Run property investing like your business. The investment property must fit in the operational business model. This includes the target ...Read full version

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