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Property investment rules to keep in mind in changing times like these

It seems that everyone is an investment genius when the property markets are booming.

BFailut when times get tough, it’s important to listen to those who have the perspective of having lived through a number of economic cycles and who take a holistic approach to wealth creation.

Yes, we've lived through a couple of difficult years and unprecedented times but it seems like we're learning to live with COVID-19 - we're moving into what people are likely to call Covid Normal.

And even though our property markets have been resilient, in fact booming, the markets seem to be slowing down a little and this won't be helped by the fact that our financial regulator, APRA, is intent on slowing them down even more.

And don't be fooled into thinking that all our economic and business problems are over – far from it!

Now don't get me wrong – I don't think there's a property crash any time ahead, but I clearly see many headwinds that could slow us down – both international and local challenges.

That's probably why I've been asked by both clients and the media what rules do I apply in times like this when the markets are changing in front of our eyes.

I start by explaining that while I’m financially independent, I intend to remain active in the property investment markets which means I recognise that I will experience several more significant market downturns and several more property booms.

And I’ve learned not to change my strategy every time the economy or our property markets get challenged.

I invest for the long-term and don’t get thrown off by either the good all the bad phases of the property cycle, because I know they are part of the economic cycle and I recognise that while the ups and downs are short-term; the long-term trend for well-located residential real estate is up.

It’s been that way since Federation and is unlikely to change.

And because it’s easy to get caught up in the panic and drama of the moment, I’ve learned to turn down the noise and be careful who I listen to.

In particular, I’ve learned not to listen to the general media, because I know that the job of the media is not to educate us but to entertain us and entice us to click on their links with seductive clickbait headlines.

If, like me, you’re also investing for the long term, here are 11 further rules to keep in mind and help you make it through to the other side.

1. Become financially fluent

The secret to financial freedom is to spend less than you earn, save the balance and then wisely invest your savings in growth assets.

Learn how money, finance, and property work and start investing early so you have time and compounding on your side.

Finance BufferAlong the way learn from proven mentors and get a good team around you, but make sure you have a thorough knowledge base because while you can delegate or outsource many tasks, it’s critical to understand if you’re being given impartial advice or if you’re being taken advantage of by the many vested interests after your money.

Becoming financially fluent means you will invest rather than speculate.

One of the reasons most investors don’t develop the financial freedom they deserve it because they don’t understand the rules of money and they end up buying their properties with emotion.

Be it your first property or your next property, it should be part of a long-term plan and a stepping stone to building a substantial portfolio.

Emotion LogicThe problem is most people buy their investments with emotion.

They’re looking for a property that they would be happy living in, or the buy-in suburbs near where they live, or where they would like to holiday location, or near where they plan to retire.

But, of course, property investment is different from buying your own home - you need a well-thought-out strategy with measurable goals.

By having a plan and a system to gauge the worth of an investment you will achieve better results.

But it can’t just be any old strategy…

2. Adopt a proven investment strategy

Remember 90% of property investors never get past the first or second investment property, so don’t follow the herd; don’t follow the strategy that most property investors follow.

Planing Strategy FutureResidential real estate is a high growth, relatively low yield investment, so I recommend a capital growth investment strategy.

While cash flow is important to keep you in the game, it’s capital growth that will get you out of the rat race, so first concentrate on building a substantial asset base over a number of property cycles, then slowly lower your loan to value ratios and eventually you’ll be able to live off your “Cash Machine.”

It’s too hard to become rich the other way around — from savings or cash flow.

In other words… invest for the long term.

Wealth is created by building a substantial asset base and you achieve this by holding good investments for a reasonably long time, reinvesting your income, and allowing your capital gains to build up.

3. Not every property is investment grade

While virtually any property can become an investment — just put a tenant in; few properties are “investment grade” and will strongly outperform the averages over the long term.

Remember that while the location of your property will account for around 80% of its performance, it’s also important to own the right property to suit the local demographic.

4. Don’t believe the hype

Be careful who you listen to for advice.

Real Estate Experts AdvisorsThere are some great independent advisors out there, but the market is flooded with developers, property marketers, and Real Estate agents who don’t really have your best interests at heart.

And don't believe all the hype in the media...

It's too easy to get caught up in panic and drama.

Try switching off the nightly news before the finance segment begins and watch some bad reality television instead.

5. Location does the heavy lifting

Location will do 80 % of the heavy lifting for your property’s performance and that’s why I only invest in select suburbs of our three major capital cities.

Pushpin on mapNow I know there will always be people telling you to invest in regional Australia, but why fight Gorillas - why fight the big trends?

Most jobs, most wages growth, most population growth and most of our economy happen in Australia’s capital cities and in particular in our big 3 capital cities.

The inner and middle-ring suburbs will always outperform with regards to capital growth and have done so over the last 40 years.

Interestingly it wasn’t always this way – at federation regional land was as valuable as capital city property, then we became an industrialised country and people moved to the city.

Now we no longer manufacture goods – it’s all about services – that’s where the higher-paying jobs are and these people have more disposable income.

By the way…I’ve always recommended investing in locations where people have higher disposable incomes and are able to and prepared to pay a premium to live there.

These tend to be the more established suburbs in our big capital cities, and the surrounding gentrifying suburbs.

LocationI can hear some people thinking “Isn’t all the good land taken – isn’t it unaffordable to invest in the 3 big capital cities?”

Fact is, the way people are living is different today…

We’re trading space for place – trading back yards for balconies and courtyards to live in the inner and middle-ring suburbs of our big capital cities, which means you don’t have to own a house. Townhouses, villa units, and low-rise "family-friendly" established apartments in the right location make great investments.

I know there are people out there coming to invest in the new outer suburbs, but I’m not really convinced that land in Penrith or Point Cook or Toowoomba will ever be more valuable than land near the harbour.

Think about it - where would you live if money was no object?

6. Demographics drives markets

Over the long-term demographics — how many of us there are, how we live, where we want to live and what we can afford to live in — will be more important in shaping our property markets than the short-term ups and downs of interest rates, consumer confidence, and government meddling.

Sure in the short-term out immigration will be slower, but over the long term understanding, demographic trends will ensure you’re in the right property in the right location.

7. Real estate investing is a game of finance with some properties thrown in the middle

Cash flow management is critical to successful property investing.

And today more than ever having the right finance strategy is important.

This is little to do with low-interest rates, and much more to do with having the correct finance product and setting aside financial buffers, not just to buy a property to buy you time to ride the ups and downs of the property cycle.

8. The economy and our property markets move in cycles

Oliver CycleOne of the most significant trends I’ve seen over and over in the past almost 50 years of being a student of economics is that investment markets constantly go through cyclical phases of good times and bad.

However, it’s a common fallacy that Australian property cycles last 7-10 years.

They vary in length and are affected by a myriad of social and economic factors and then, at times, the government lengthens or shortens the cycle by changing economic policies or interest rates.

Market sentiment is one of the key drivers of property cycles and one of the reasons why our markets overreact, overshooting the mark during booms and getting too depressed during slumps.

Of course, cyclical events can also create opportunities.

Remember that each property boom sets us up for the next downturn, just as each downturn sets the scene for the next upswing.

But it’s important to try and avoid being thrown off well-thought-out long-term investment strategies by cyclical swings in markets.

It's very difficult to make sound financial decisions unless you know what you want to achieve/ If you don't have a plan you tend to default to what other people are doing or what the media is telling you.

That's why I recommend you allow our team at Metropole to build a Strategic Property Plan for you and your family. 

Planning is bringing the future into the present so you can do something about it now!  This will give you direction, results, and more certainty. Click here to learn more

9. Follow my 6 Stranded Strategic Approach and only buy a property:

  • That would appeal to owner-occupiers. Not that I suggest you sell the property, but because owner-occupiers will buy similar properties pushing up local real estate values. This will be particularly important as the cycle moves on, as the percentage of investors in the market is likely to diminish.
  • Below intrinsic value — that’s why I’d avoid new and off-the-plan properties which come at a premium price.
  • With a high land to asset ratio — this doesn’t necessarily mean a large block of land, but a property where the land component makes up a significant part of the asset value.
  • In an area that has a long history of strong capital growth and that will continue to outperform the averages because of the demographics in the area. These suburbs tend to be areas where more owner-occupiers want to live because of lifestyle choices and where the locals can afford to and will be prepared to pay a premium to live because they have higher disposable incomes.
  • With a twist — something unique, different or scarce about the property, and finally;
  • Where you can manufacture capital growth through renovations or redevelopment rather than waiting for the market to do the heavy lifting.

Top Down Approach

10. Don’t focus on bargains — they rarely have a future

In today’s informed market there are very few bargains.

NegotiationSure we are experiencing fewer property transactions because of the effects of coronavirus, but there is a flight to quality and buyers have become more discerning.

While it’s often said you make your money when you buy your property, and that’s true, it’s because you buy the right property not because you buy cheaply.

Getting your property $10 -$15,000 cheaper will be a one-off bonus.

On the other hand, buying a property with above-average capital growth potential deliver recurring compounding benefits

Think about it…Properties that no one else wants today will probably be the type of property that no one else will want in 5 years’ time.

Price is what you pay, value is what you get; so buy the best property you can afford — the type of property you’d still be happy to own in 10 to 15 years’ time.

11. Allow for an X factor

Property ForecastEvery year there are a few “X factors” — unforeseen events or situations that blow away all our carefully laid forecasts.

These X-factors can be negative or positive and can be local or from abroad.

Just think back to last Christmas time, who would have thought we would have been locked in our houses at Easter time.

Just think back to Easter, who would’ve thought there would be another wave of Coronavirus that locked up Victoria and NSW for months.

ALSO READ: Buyers blow their budget to break into surging property market

About Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media. Visit

'Property investment rules to keep in mind in changing times like these' have 2 comments

    Avatar for Michael Yardney

    July 29, 2020 BPace

    HI Michael,
    Thanks for your advice. I’m currently deciding between properties in two adjoining suburbs in metro Sydney. Both suburbs attract higher income OO than their surroundings, but one is newer and very popular in the last 3-4yrs. This suburb has much smaller blocks and charges a premium for them, while the older suburb has a long track record of sustained growth, with cheaper 90s houses on bigger blocks. The ‘X-factor’ is that new rail infrastructure and new parklands/sporting infrastructure are coming into and next door to the older suburb in the next few years. Is it unwise to stick with the newer suburb just because it has been more popular in the last few years? It only appears to be popular because it’s newer and *slightly* closer to educational infrastructure and a metropolitan centre.
    Thanks for your great tips!


      July 29, 2020 Michael Yardney

      I can’t really advise you on making such an important decision without knowing more, and even within the suburb there will be various district zones which will perform better than others and then within those there will be some streets that will perform better than others and even certain properties that will outperform the averages. It’s much too hard for the average property investor to make those decisions, and sure I have a vested interest, I would strongly recommend you get my team at Metropole on your side to help you – our buyers agents have decades of experience, on the ground knowledge, and the type of perspective that money just can’t buy. In this very challenging market, you really need somebody with a holistic approach to help you – in fact more than just a buyers agent and that’s what we specialise in at Metropole. Sorry for not answering your question directly, but I genuinely believe I have given you the right advice Please click here and get in contact


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