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Ahubbard
By Adam Hubbard
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Sydney Named Among the World’s Top ‘Workcation’ Cities for 2024

As the world continues to embrace the flexibility of hybrid work, a new trend is reshaping the way we think about vacations: the "workcation."

Combining work and leisure, workcations allow employees to extend their holidays while maintaining their productivity, thanks to the freedom to work from almost anywhere.

And in this new global landscape, Sydney has emerged as one of the top destinations for workcations, according to new research from the International Workplace Group (IWG).

The second annual Work from Anywhere Barometer by IWG has ranked Sydney among the best workcation cities globally, surpassing major competitors like London, Toronto, Podgorica, and Dublin.

This ranking is no small feat, considering the rigorous evaluation across 10 key criteria that included:

  • climate,
  • transport,
  • general living costs, and
  • broadband speed.

Sydney shone particularly brightly in areas like climate (8.5), sustainability (8), and subsistence (7.5), making it an ideal destination for those looking to blend work with pleasure.

Co-working space property

The rise of the workcation

The concept of a workcation has exploded in popularity as hybrid working has become the norm for many industries.

With the advent of cloud technology and remote collaboration tools, employees are no longer tethered to a traditional office environment.

This shift has led to a growing desire among workers to combine their professional duties with travel, extending holidays and making the most of their time in new and exciting places.

In Australia, the appetite for workcations is particularly strong.

IWG's research found that a staggering 77% of Australian hybrid workers would consider taking a workcation in 2024, provided their company supports such flexibility.

The study also highlighted that nearly three-quarters (74%) of workers now view a "work from anywhere" policy as a crucial factor when evaluating job opportunities.

Furthermore, 75% of respondents reported that the ability to work from any location significantly boosts their job satisfaction, underlining the importance of flexibility in today's job market.

Sydney’s winning formula

So, what makes Sydney stand out as a top workcation destination?

For starters, its climate is a major drawcard.

With mild winters and sun-drenched summers, Sydney offers an inviting environment for year-round outdoor activities, from surfing at Bondi Beach to hiking in the Blue Mountains.

The city's commitment to sustainability also resonates with the growing number of environmentally conscious workers.

Green public transport options, coupled with initiatives to reduce carbon emissions, make Sydney a city that aligns with modern values of sustainability.

But it's not just about the work-life balance; Sydney is also a city of opportunity.

Its robust infrastructure supports remote working with high-speed broadband, numerous flexible workspaces, and a thriving business community.

The city's cultural scene, including world-class dining, iconic landmarks like the Sydney Opera House and Harbour Bridge, and a vibrant arts scene, ensures that there’s plenty to explore during downtime.

Sydney

Global competition

While Sydney scored impressively, it faced stiff competition.

Cities like Barcelona and Rio de Janeiro followed closely behind, both achieving a joint second place with a score of 73.5 out of 100, thanks to their strong performance in transport, accommodation, and broadband speed.

However, it was Budapest that took the top spot, scoring 75 out of 100, thanks to its excellent transport links and affordable living costs.

Yet, for those who value a combination of professional opportunities and a lifestyle that offers the best of both worlds, Sydney remains a compelling choice.

The city not only meets the needs of remote workers but also enriches their lives with a unique blend of work and leisure experiences that are hard to match.

Conclusion

As workcations continue to grow in popularity, Sydney's standing as a top destination highlights the city's ability to adapt to the changing needs of the modern workforce.

With its exceptional climate, commitment to sustainability and wealth of activities, Sydney offers a workcation experience that perfectly balances productivity and pleasure.

For Australian workers and professionals worldwide, Sydney represents not just a place to work, but a place to live and thrive.

As hybrid work becomes more entrenched in our lives, Sydney's appeal as a workcation destination is likely to grow even stronger, making it an essential city on the map for those looking to make the most of their work-life balance.

Ahubbard
About Adam Hubbard Adam Hubbard is a senior Wealth Strategist at Metropole and his many years of real estate and wealth creation experience gives him a holistic perspective with which he helps his clients safely grow their wealth through property.
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