9 Simple Rules of property Investment


I was recently asked to distill my property investment philosophy into a few simple rules.

Now that’s a big ask…

Distill all the mistakes I’ve made and seen others make, as well as all the lessons I’ve learned and those of the many successes investors I’ve worked with into a view simple rules.

Anyway…here’s my attempt…

1. Become financially fluent Save Money

The secret to financial freedom is to spend less than you earn, save the balance and then wisely invest your savings in growth assets.

Learn how money, finance and property works and start investing early so you have time and compounding on your side.

Along the way learn from proven mentors and get a good team around you, but make sure you have a thorough knowledge base, because while you can delegate or outsource many tasks, it’s critical to understand if you’re being given impartial advice or if you’re being taken advantage of by the many vested interests after your money.

2. Adopt a proven investment strategy

Wealth is created by building a substantial asset base. You do this by holding good investments for a reasonably long time, reinvesting the income you’re receiving and allowing your capital gains to build up.

Residential real estate is a high growth, relatively low yield investment, so I recommend a capital growth investment strategy.

While cash flow is important to keep you in the game, it’s capital growth that will get you out of the rat race, so first concentrate on building a substantial asset base over a number of property cycles, then slowly lower your loan to value ratios and eventually you’ll be able to live off your “Cash Machine.”

It’s too hard to become rich the other way around — from savings or cash flow.

3. Not every property is investment grade

While virtually any property can become an investment — just put a tenant in; few properties are “investment grade” and will strongly outperform the averages over the long term.

Remember that while the location of your property will account for around 80% of its performance, it’s also important to own the right property to suit the local demographic.

4. Demographics drives markets

Over the long-term demographics — how many of us there are, how we live, where we want to live and what we can afford to live in — will be more important in shaping our property markets than the short-term ups and downs of interest rates, consumer confidence and government meddling.

5. Real estate investing is a game of finance with some properties thrown in the middle

Recognise that property is a long-term play so set up financial buffers to help you ride the property cycles.

6. The economy and our property markets move in cycles Figure City With Build And Help Environment Icon

It’s a common fallacy that Australian property cycles last 7-10 years.

They vary in length and are affected by a myriad of social and economic factors and then, at times, the government lengthens or shortens the cycle by changing economic policies or interest rates.

Market sentiment is one of the key drivers of property cycles and one of the reasons why our markets overreact, overshooting the mark during booms and getting too depressed during slumps.

Remember that each property boom sets us up for the next downturn, just as each downturn sets the scene for the next upswing.

7. Follow my 6 Stranded Strategic Approach and only buy a property:

  • That would appeal to owner occupiers. Not that I suggest you sell the property, but because owner occupiers will buy similar properties pushing up local real estate values. This will be particularly important as the cycle moves on, as the percentage of investors in the market is likely to diminish. Figure City With Build And Help Environment Icon
  • Below intrinsic value — that’s why I’d avoid new and off-the-plan properties which come at a premium price.
  • With a high land to asset ratio — this doesn’t necessarily mean a large block of land, but a property where the land component makes up a significant part of the asset value.
  • In an area that has a long history of strong capital growth and that will continue to outperform the averages because of the demographics in the area. These suburbs tend to be areas where more owner-occupiers want to live because of lifestyle choices and where the locals can afford to and will be prepared to pay a premium to live because they have higher disposable incomes.
  • With a twist — something unique, different or scarce about the property, and finally;
  • Where you can manufacture capital growth through renovations or redevelopment rather than waiting for the market to do the heavy lifting.

8. Don’t focus on bargains — they rarely have a future Don T Focus On Bargains

In today’s informed market there are very few bargains.

Properties that no one else wants today will probably be the type of property that no one else will want in 5 years’ time.

Price is what you pay, value is what you get; so buy the best property you can afford — the type of property you’d still be happy to own in 10 to 15 years’ time.

9. Allow for an X factor

Every year there are a few “X factors” — unforeseen event or situations that blow away all our carefully laid forecasts away.

These X-factors can be negative or positive and can be local or from abroad.

Clearly the expected for 2020 is the coronavirus – but like all of the obstacles we will overcome this one too.

Sure there are plenty more property rules, but remember I promised to keep it simple.

Now is the time to take action and set yourself for the opportunities that will present themselves as the market moves on

If you’re wondering what will happen to property in 2020–2021 you are not alone.

You can trust the team at Metropole to provide you with direction, guidance and results.

In challenging times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s what you exactly what you get from the multi award winning team at Metropole.

If you’re looking at buying your next home or investment property here’s 4 ways we can help you:

  1. Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now!  This will give you direction, results and more certainty. Click here to learn more Metropole
  2. Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $3Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment grade property.  Click here to learn how we can help you.
  3. Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
  4. Property Management – Our stress free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years and our properties lease 10 days faster than the market average.

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Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media. Visit Metropole.com.au

'9 Simple Rules of property Investment' have 4 comments

    Avatar for Michael Yardney

    May 5, 2018 Pete Auroa

    Great summary Michael – I appreciate all the great content you provide and I really love your podcasts


      May 5, 2018 Michael Yardney

      Thanks Pete – I’m glad you’re enjoying the Podcast – I have fun putting it together each week and I’m encouraged by how many people subscribe and listen to it


    Avatar for Michael Yardney

    May 5, 2018 Lisa Carter

    Thank you Michael! This is like a pre-prepared document of all the crazy notes I’ve been trying to collate as a summary doc for myself, from the buckets of books and blogs and podcasts Ive been gobbling up! What a simple, sensible and darn useful blog piece – thank you!


      May 5, 2018 Michael Yardney

      Thanks for the kind words Lisa – those words of encouragement help keep me going to provide all this content


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