When should you sell your investment property?

There is an old saying in real estate circles that you should buy and never sell.

Property Portfolio RisksWhile that sounds good in theory, it’s not a sound strategy in practice.

Firstly, most investors will consolidate their portfolios at some point in their journeys to pay down their loans and start living more financially free lives.

There is not much point doing all that hard work if you don’t get to enjoy after all!

However, the main issue with this concept is that savvy investors are not afraid to offload underperforming assets.

That’s because they don’t want to miss out on opportunities elsewhere and research shows that future growth in their location might take a long while to arrive.

So, here are three times when you should consider selling an investment property.


Many investors wait too long to sell their property because of a recent boom-like market cycle.

In essence, they have FOMO or Fear Of Missing Out.

Perhaps the market has experienced strong growth for a year or two, but they fear that if they sell now, they will miss out on any future growth.

Savvy investors know the signs of market peaking and choose that moment to sell their properties so they can maximise their profits to invest elsewhere.

Unsophisticated investors, on the other hand, leave it too late and end up with a property that starts to go backwards in value – Gladstone in Queensland is a good example of this over the past decade.

Investors who sold at the peak of that market made solid returns, whereas those who had FOMO are now stuck with a property that is worth far less than they paid for it.

2. The Waiting Game

Far too many investors get stuck in a growth waiting game.

Waiting For SellThey may have bought into a location because of the promise of infrastructure that has yet to materialise, so they sit and wait in vain for the returns they thought they’d make.

Of course, sophisticated investors only ever buy investment grade properties that have a number of strings to their bows, so they are never reliant on one factor to stimulate price growth.

Unfortunately, often because they don’t want to feel like they “failed”, investors will stubbornly hold a property that is unlikely to do anything spectacular.

The thing is, holding that property would actually be a failure, not selling it.

3. Opportunity Cost

Educated investors recognize that there are myriad markets across Australia that offer better chances of capital growth over the short- to medium-term.

That’s why they are not afraid to sell a property that is not kicking any major capital growth goals.

CostsSure, there are costs involved in selling and buying elsewhere, but selecting a location and a property with strong price growth potential means they are likely to make that back in equity within a year or two.

Conversely, by naively hoping for a market upswing that has no bearing to reality, they are likely to be out of pocket by much more over the long run.

In fact, holding an underperforming property might end up costing them hundreds of thousands of dollars.

If you can only afford to own two or three investment properties, then you must make sure that you own the best properties you can afford.

Selling an investment property that is not doing its job, which is creating wealth for you, is not a bad thing.

Rather, it is a sign that you recognize there are better opportunities out there that you don’t want to miss out on.

That is what that smartest investors do all the time, so they stay one step ahead of the investment pack.

Now is the time to take action and set yourself for the opportunities that will present themselves as the market moves on


If you’re wondering what will happen to property in 2020–2021 you are not alone.

You can trust the team at Metropole to provide you with direction, guidance and results.

In challenging times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s what you exactly what you get from the multi award winning team at Metropole.

If you’re looking at buying your next home or investment property here’s 4 ways we can help you:

  1. Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now!  This will give you direction, results and more certainty. Click here to learn more
  2. Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $3Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment grade property.  Click here to learn how we can help you.
  3. Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
  4. Property Management – Our stress free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years and our properties lease 10 days faster than the market average.

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Rita Thomas


is a Property Strategist with an accounting background and over 30 years’ Commercial Banking experience. She is a passionate property investor who enjoys helping her clients create wealth through property investment using Metropole’s strategic approach.
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