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These are the world’s most valuable brands [infographic]

Look how technology has changed the world.

It’s happening all around us, it’s part of our everyday lives and the massive scale and reach of tech companies has helped their brand values to skyrocket over the last decade.

Now the technology sector also has a strangle hold on another measure: the value of consumer brands.

Global Rank Brand Brand Value 2017
#1 Google $245.6 billion
#2 Apple $234.7 billion
#3 Microsoft $143.2 billion
#4 Amazon $139.3 billion
#5 Facebook $129.8 billion

In fact, even just adding Google and Apple’s most recent numbers together gives a figure that rivals the GDP of Sweden.google-485611_1920

Int he following infographic, by “brand”, we are referring to the intangible asset that exists in the minds of consumers, which is usually an image forged over time through exposure to branding, ads, publicity, and other types of personal experiences.

Meanwhile, the “brand value” is the dollar amount a brand contributes to the overall value of a corporation.

Measuring this intangible asset reveals an additional source of shareholder value that otherwise would not exist.

top  brands value
Courtesy of: Visual Capitalist

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About

Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and his opinions are regularly featured in the media. Visit Metropole.com.au


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