The three magical words you need to learn to say if you want to be more successful


We all like to believe that we’re experts in our fields. 

I’ve been in property for many decades and this has given me an expertise and knowledge I didn’t have when I first started out. Words

I’ve seen property cycles peak and cool and watched as property spruikers encouraged people to buy into volatile regional hot spots.

I’ve also had the pleasure of watching clients achieve financial freedom through a steady, consistent approach to property investment.

But there are three words that I’ve learned to say that most property investors, in my opinion, don’t say enough.

And it’s this: “I don’t know”.

A bit like saying “sorry” or “no”, people are often reluctant to use this phrase because they don’t want to sound stupid or weak. I Dont Know Answer

But there are lots of great reasons to say these three words.

It can save you from making big mistakes and it also displays a confidence in your abilities.

It takes a very secure person, after all, to admit they don’t know something.

These are some of the main reasons I often say “I don’t know”.

1. I don’t know… so I will find out

Pretending to be an expert in all areas is not only foolish, it’s not believable. 

Clients like experts who don’t pretend to be an expert in everything.

It’s OK to admit to not knowing something as long as you find out.

An “I don’t know” on its own is not good enough, but an “I don’t know” followed by a promise to find out is impressive.

Phrases you could use include:

⦁    I don’t know, but I know someone who is an expert in that field so I can find out.
⦁    I don’t know, but give me a few hours and I will get back to you.
⦁    I don’t know, but I will get my team to help you find the information.

2. I don’t know… so let’s steer clear

There are some fields of investment that are so hazy or new that you’re not able to do your due diligence.

They promise the world or seem too good to be true, and if there is one thing I’ve learned over the years, it’s that if a thing seems too good to be true it probably is.

That’s when I say “I don’t know about this, so let’s steer clear”. Business Avoid

Your reputation, after all, is only as good as your track record.

Identifying problem investments to steer clear of is as important as seeing the opportunities.

There are some investments that don’t sit right with you.

Maybe it’s a gut feeling.

Either way, you know that no matter how much research you do, you’re not going to feel comfortable with it.

That’s a feeling you should be guided by.

3. I don’t know… because I’m still learning

A big driver for all my clients is achieving financial freedom.

They want to set themselves up for life and make sure they put their money to the best use possible so it keeps growing. Never Stop Learning

That’s always been my goal, and I’m sure it’s yours, too.

But here’s another one of my goals: learning.

I am comfortable enough to never have to work again and yet I do because I am passionate about property investment and helping clients.

The property field is always changing, and there’s so much to learn — even for someone who has been in the industry as long as I have.

Learning is crucial to staying engaged with what you do.

And in order to keep learning, you need to admit that there are things you don’t know.

4. I don’t know… because it’s not worth knowing

Time management is a big part of becoming successful.

Knowing what to work on and where to apply your attention is half the effort. Time Management

I’ve seen people tie themselves in knots over projects or jobs that aren’t going to help them, or their business, in the long run.

So sometimes I simply don’t know something because it isn’t worth knowing.

There’s nothing wrong with that.

After all, the human brain can only retain so much material so you want to make sure it’s the right material.

I hope I’ve encouraged you to say the words “I don’t know” more often.

In business, being a “yes” person who over promises and under-delivers is not something to aspire to.

But admitting to not knowing something builds trust with clients and let’s you focus on what really matters.

Now is the time to take action and set yourself for the opportunities that will present themselves as the market moves on


If you’re wondering what will happen to property in 2020–2021 you are not alone.

You can trust the team at Metropole to provide you with direction, guidance and results.

In challenging times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s what you exactly what you get from the multi award winning team at Metropole.

If you’re looking at buying your next home or investment property here’s 4 ways we can help you:

  1. Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now!  This will give you direction, results and more certainty. Click here to learn more
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  4. Property Management – Our stress free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years and our properties lease 10 days faster than the market average.

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Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media. Visit

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