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Property investment 101 - featured image

Property investment 101

If you're looking to get into property or move up to the next rung of the property ladder, here are some words of property puzzle sell

Property investment is simple, but not easy and that’s not a play on words.

It’s not something you should enter into lightly, but for some reason, that’s what a lot of people who have dreams of making millions with real estate do.

They think, "I can go out, buy a house somewhere, stick in some tenants to pay the mortgage and make a killing! How hard can it be?"

Fact is most property investors fail.

Stats show that around 50 per cent of people who buy an investment property sell up in the first five years, and of those who stay in the game, 90 per cent never get past owning one or two properties.

So if you're looking to get into property or move up to the next rung of the property ladder, here are some words of advice:

Property Investment 101

1. Knowledge is property investment power

Firstly, you need to understand what makes an “investment grade” property and recognise that not just any old digs will do.

You can profit from real estate in one of four ways, and if you get the combination right you’ll make money from bricks and mortar. 

They are;

  • Capital Growth – to build yourself a sound asset base your properties will need to appreciate in value at wealth building rates (in other words above average capital growth.) This will come from strong demand from owner occupiers (who push up property values) and tenants (who help you pay your mortgage.)
  • Cash Flow –in other words your rent.
  • Tax benefits –while you should never invest solely for this reason; a good tax strategy can help you manage your cash flow, decrease your tax obligations and increase your bottom line.
  • Accelerated Growth –getting your hands a little dirty (metaphorically speaking) by investing in a property that needs a bit of cosmetic TLC through renovations or a major facelift through property development, is a great way to manufacture capital growth.

2. Understand the market moves in cycles

While timing the market is not the be all and end all, it certainly helps to understand how the property market moves in cycles.

Following the herd and buying when everyone else is on the property bandwagon doesn’t always cycle

That’s often when the market is near its peak.

On the other hand, you have more chance of nabbing a good deal in a buyer’s market, when property is out of favour.

That’s why Warren Buffet said “Be fearful when others are greedy and be greedy when others are fearful."

Having said that, over the years I’ve changed my view on timing the market, especially if you’re an established investor.

If you’re into real estate for the long haul (and that’s really the only way to play the property game) then time in the market (owning a property that will outperform the averages in the long term) will trump timing the market (making a one off capital gain, but then often missing out on strong, long term growth because you’ve bought in the wrong location.)

3. The right location does the heavy lifting

Location does most of the heavy lifting for your property investment success.

Around eighty percent of your property’s performance will be due to buying in the right location and the balance by owing the right property, an “investment grade” property that suits the fundamental demographic in that location.

So I look for a location that has a long history of strong capital growth and one that will continue to outperform the averages because of the demographics in the area.

This will be a location where more owner occupiers will want to live because of lifestyle choices and one where the locals will be prepared to, and can afford to, pay a premium price to live because they have higher disposable incomeslocation map house suburb area find

In general, these are the more affluent inner and middle ring suburbs of our big capital cities.

Within that suburb I look for proximity to amenities like public transport, shops, schools and lifestyle amenities.

I also like buying in areas going through gentrification – a suburb that is relatively cheap now but that has the potential for capital growth in the future as a wealthy demographic of people move in.

One way to find this type of location is to drive through the streets and look for some of the obvious indicators that people with money are moving in:

  • Are people spending large amounts of money on renovating/extending their homes?
    • Are there small black (or maybe now it's white - the new black) BMWs and Audis parked in the driveways or are they old Ford Falcons and Holden utes?
    • Is the nature of the shops changing – more cafés and deli and lifestyle shops.

4. Money, money, money

Property investing is really a game of finance so, when it comes to real estate, a sound finance strategy is just as important as a sound property strategy.

Without a well-rounded understanding of how to maximise your borrowing power, use equity as a leverage to build your portfolio and maintain a financial buffer to see you through the difficult times that we all ultimately face, you’re setting yourself up to fail financially.

5. Develop financial fluencyproperty investment

While it’s relatively easy to make lots of money through property investment, many people still manage to lose it all.

If you are financially illiterate when it comes to managing money, budgeting or balancing the books at home, how do you think you’ll go when it comes to managing a multi-million dollar property portfolio?

You may need to be money smart and learn the ins and outs of budgeting, taxation and the financial advantages you can enjoy as an investor, as well as the best structures to own your investments in.

Rather than trying to learn it all yourself and wear numerous hats, it's worth surrounding yourself with a good team of professionals who can guide you with their knowledge and expertise.

An independent property strategist, a finance broker and an accountant should all be people you rely on to support you in the journey to real estate riches.

If you’re the smartest person on your team, you’re in trouble!

Some final words of advice (or warning) for investors

  1. Formulate a plan– understand your end goals - what you want to achieve - and then make investment decisions accordingly. Property-Investment-Checklist-300x199
  2. Be cautious– You’ll find everyone is happy to give you advice. Rather than listening to well-meaning friends, it’s important to only listen to people who have achieved the financial independence you’re looking for and who’ve maintained it through a number of property cycles.
  3. Understand the differencebetween a sales person and an advisor. Many sales people are cloaked as advisors and while they suggest they’re representing you, in fact they are representing the seller or a property developer. Only take advice from someone who is independent and unbiased rather than someone who is trying to sell you something.
  4. Be prepared to pay for advice – I’ve find that good advice is never expensive. In fact, it’s much cheaper than learning from your mistakes.
  5. Not everything that glitters is goldoften when you start out it can be tempting to see opportunities everywhere. The problem is you don’t yet have the perspective to decide what is a good investment and what is not.

Property doesn’t discriminate; it doesn’t care who owns it.

The residential property market is worth well over six trillion dollars today and over the next decade it will increase in value by billions and billions of dollars.

If you get it right, you can have your share.


If you're looking at buying your next home or investment property here's 4 ways we can help you:

Sure many of the property markets around Australia are performing well, but correct property selection is even more important than ever, as only selected sectors of the market are likely to outperform.

Why not get the independent team of property strategists and buyers' agents at Metropole to help level the playing field for you?

We help our clients grow, protect and pass on their wealth through a range of services including:

  1. Strategic property advice. - Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now! Click here to learn more Metropole
  2. Buyer's agency - As Australia's most trusted buyers’ agents we've been involved in over $3Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney and Brisbane bring you years of experience and perspective - that's something money just can't buy. We'll help you find your next home or an investment grade property.  Click here to learn how we can help you.
  3. Wealth Advisory - We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
  4. Property Management - Our stress free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years and our properties lease 10 days faster than the market average.
About Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media. Visit
1 comment

This article is very informative. I am impressed after reading and getting knowledge about property investment.

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