Key takeaways
The new data shines a light on the ‘priceless’ features that Aussie families are prioritising and it’s clear that baby-sitting perks top the list
There is a rising desire for Aussies to live close to in-laws or extended family members who can provide invaluable support, with proximity to family (58%) now more important than access to preferred school zones and childcare (42%).
There’s also a strong preference for homes that offer a mix of convenience and community with proximity to friends (36%), pubs and cafes (33%) and a shorter commute (40%)
What do you look for when you go househunting?
As the Spring selling season heats up, Domain has unveiled fresh data revealing the 'priceless' features that Australian families are prioritising when choosing a home.
And it seems, forget the old bank of mum and dad; today, it's all about the babysitting perks and family support networks.
According to the latest research, proximity to in-laws or extended family members who can lend a hand with the kids is taking centre stage.
A striking 58% of families now rate being near family as more important than being in preferred school zones or near childcare facilities, which only came in at 42%.
Alice Stolz, Property Editor at Domain said:
"Proximity to family is no longer just a nice-to-have; it's become the number one priority over traditional considerations such as school zones and inner-city living."
Bedrooms reign supreme, but it's not just about space
It's no surprise that the number of bedrooms tops the priority list for families (88%), followed by the choice of suburb (82%) and the size of the home (73%).
But while many families are still looking to upgrade in size, there’s a clear trend toward homes that offer more than just square footage; they’re seeking a lifestyle upgrade too.
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This Spring, it's not just about trading up in size and location—families are on the hunt for homes that offer a blend of convenience and community.
Whether it's being near friends (36%), having easy access to pubs and cafes (33%), or enjoying a shorter commute (40%), there's a distinct desire for a well-rounded family life.
Other key findings include:
- Bedroom count is king: With growing households and the rise of remote work, families are prioritising homes with enough bedrooms not just for the kids, but for potential home offices as well.
- Family over school zones: Proximity to family (58%) has overtaken the once-untouchable priorities of access to school zones and childcare (42%). It's a telling sign of the value Aussie families place on support networks, especially in a post-pandemic world where family connections have never been more important.
- Space for pets beats city living: A home that's roomy enough for the family pet ranks higher (40%) than being close to the city (22%) or even having a property with income-earning potential (25%). Clearly, the furriest family members are shaping property decisions!
- Bigger is better: When it comes to sheer space, larger homes with more bedrooms and bathrooms continue to be in high demand. Interestingly, this preference for space is often prioritised over other factors like proximity to family, friends, or even the allure of newer builds.
- The great trade-off: Families are willing to make trade-offs, but they’re drawing the line when it comes to proximity to loved ones. The new data shows they’re more likely to compromise on school zones or even the size of the home than give up the priceless perk of living close to family and friends.
A shift in priorities: from city living to community living
Domain's research underscores a significant shift in what Australian families consider essential in their homes.
It’s no longer just about the number of bedrooms or being in a top school zone—today’s buyers are looking for homes that can enhance their daily lifestyle, with a strong focus on family connections and community amenities.
As Alice Stolz summed up:
“The emphasis on space, family proximity, and lifestyle amenities underscores a move away from traditional priorities like being close to the city or seeking out income-earning potential in a property.”
