Should men or women control the investment purse strings?

When it comes time to make big financial decisions, research consistently shows that women more frequently hold the purse strings than men.

While this is a positive finding, as women tend to make smart, thoughtful, informed financial decisions, it also has the potential to drop an anchor in your investment portfolio’s growth.

If you’ve ever braved a session of retail shopping with a woman, you’ll know as well as I do that men shop very differently to women.

Men tend to approach a shopping task, no matter how big or small, in much the same manner: quickly, quietly and as painlessly as possible.

On the other hand women celebrate the experience.

Shopping for a new fridge, for instance, becomes more than a simple trip to Harvey Norman. bank-savings-house-couple-save-property-meeting-budget-300x199

It’s an epic research mission, both online and in-store complete with spreadsheets and continuous calculations to ensure the best possible deal is found.

In other words, women are generally more thorough, more measured and more detail-oriented than their male counterparts.

This is one of the key differences between men and women as investors, and when it comes to making astute property investing decisions, it often gives females the upper hand.

Now this is not just what some may say is my “biased” view; there are researchers far smarter than I who have come to the same conclusion, including behavioral finance researcher Nelli Oster, a director and investment strategist at

She points to three key reasons why women tend to make smarter financial decisions than men:

1. Women think long-term  

property investors

“Women tend to focus more on longer-term, non-monetary goals,” Oster says. This is because women generally associate money with security, independence and the quality of their and their families’ lives.

It’s no wonder that a 2010 Boston Consulting Group Study found that female investors tend to focus on longer-horizon planning. Oster adds:

“Men, on the other hand, who tend to be more competitive and thrill-seeking by nature, often focus on the short-term track records of their portfolios,” 

2. Women take their time. lose saving

In a general sense, women tend to be thorough when making decisions, investing more time into the process than men. Oster says:

“Women also tend to be more patient as investors and consult their advisors before adjusting their portfolio positioning, whereas men are more prone to market timing impulses,”

3. Women seek help more. 

The old cliché about men failing to stop and ask for directions rings a little true here too. Oster says:

“To gather information, women often prefer group discussions to men’s more independent learning approach,”

Women are more receptive to financial research and advice, which means the financial decisions they do make are often guided by expertise, rather than gut instinct.

Should women hold all the financial cards?child children money learn teach rich poor lesson family budget

Now, in saying all of this, it may seem like I’m advocating a strategy whereby women should be making all the financial decisions.

My view is that when it comes time to engage in the property buying process – whether it’s making an offer, negotiating on price or settling on terms of the deal – the only way you can build your confidence is to actually get out there and do it.

This is where, in my opinion, some female investors may falter by potentially second-guessing and seeking to reassure themselves ‘one more time’ that the deal truly stacks up, they may sometimes end up standing in their own way.

As a result, sometimes women may actually risk missing out on great investment opportunities, because they might take too long to weigh up all the pros and cons.

So what’s the best approach?

As I see it, the best investment decisions are made by investors who are decisive, thorough and clear on what they want to accomplish.

Yes, it’s true that men can be impatient shoppers. women vs men

They are also more prone to attempt timing the market, a strategy that frequently ends in tears.

But, at the end of the day, they’re also generally action-oriented, decisive and often more willing to take a risk.

That’s why I believe a mix of both the male and female approaches are integral if you want to achieve long-term financial success as a property investor.

The feminine approach may allow you to build your wealth in a safe, steady and secure way: it ensures you cross all your t’s, dot all your i’s and research every inch of the deal before you proceed.

The masculine approach is based more on instinct, and allows you to proactively direct your passion and energy into moving forward towards your property goals.

Equal measures of both male and female investing attitudes will give you the best chance of building a profitable property portfolio that delivers for years to come.

What about you?

Here’s how you can do this…

If you want to take advantage of the opportunities our growing property markets will offer you now is a good time to consider your options. 

what properties are investment grade

If you’re looking for independent advice, no one can help you quite like the independent property investment strategists at Metropole.

Remember the multi award winning team of property investment strategists at Metropole have no properties to sell, so their advice is unbiased.

Whether you are a beginner or a seasoned property investor, we would love to help you formulate an investment strategy or do a review of your existing portfolio, and help you take your property investment to the next level.

Please click here to organise a time for a chat. Or call us on 1300 20 30 30.

When you attend our offices in Melbourne, Sydney or Brisbane you will receive a free copy of my latest 2 x DVD program Building Wealth through Property Investment in the new Economy valued at $49.


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Michael Yardney


Michael is a director of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and his opinions are regularly featured in the media. Visit

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