New Shiny Object Syndrome

Most people do not pursue one singular dream for very long.

When success does not happen overnight, they shift their attention to the next new thing to pursue.

They jump from one venture to another when success is not immediate and the money comes hard.

You’ve seen them all around you.

Each year they are obsessed about something new that will make them a lot of money, such as becoming a published author, developing phone apps, creating you tube videos, becoming a real estate investor, business coach, trainer, financial planner, inventor etc.

I like to call this New Shiny Object Syndrome

New Shiny Object Syndrome prevents individuals from succeeding in life because these individuals have not developed the Rich Habits of focus, patience and persistence; three success habits that are a prerequisite for success.

This malady prevents you from developing the necessary skills and knowledge that enable you to grow into the person you need to be in order for success to visit you.

64% of the self-made millionaires in my study pursued one singular goal for many, many years.


They single-mindedly focused on the realization of one dream.

Unfortunately, this takes time. 28% of those self-made millionaires did not get their big break until age 51. 31% had to wait until age 56.

Another 21% didn’t catch their break until age 60.

These millionaires were able to succeed because they stuck to one thing for many, many years.

They learned what to do and what not to do by focusing on one thing.

They did not give up on themselves.

They did not allow themselves to give in to the temptation of New Shiny Object Syndrome.


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Tom Corley


Tom is a CPA, CFP and heads one of the top financial firms in New Jersey. For 5 years, Tom observed and documented the daily activities of wealthy people and people living in poverty and his research he identified over 200 daily activities that separated the “haves” from the “have nots” which culminated in his #1 bestselling book, Rich Habits – The Daily Success Habits of Wealthy Individuals. Visit the website:

'New Shiny Object Syndrome' have 1 comment


    June 3, 2015 Lawrence

    Hi Tom,
    That’s an interesting article. The trick is finding that one thing in the first place. In my earlier years of investing I tried everything, managed funds, direct shares and even started my own company. 5 years ago I started property investing as all my previous investing attempts had failed. Even property investing is difficult to get right, new vs old, regional vs city etc etc.

    It takes a considerable number of years of experience to eventually find a process that works. I believe I am only just stating to find that now.


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