Here’s where you shouldn’t invest if you want property success

Two-thirds of property investors make the mistake of buying in their own backyard.

LocationNow we know that most property investors never achieve the financial freedom they’re looking for.

Of the 2.1 million property investors in Australia, 1.8 million never get past their first or second property while only 21,000 investors around Australia own 6 or more properties.

A recently published report by University of Tasmania economics lecturer Dr Maria Yanotti and University of Sydney finance lecturer Danika Wright  found that two-thirds of Australians buy an investment property picked one close to where they live, rather than in another location that could outperform their home town in the long run.

Dr Yanotti said:

“The explanation for that home bias … is a familiarity bias, lack of sophistication, knowledge or education and momentum behaviour.”

But there was no evidence that location familiarity gave these buyers an information advantage.

As I’ve often said, knowing your local area is not the same as understanding the dynamics of the local property markets and understanding what does or does not make a good investment property.

Sure proximity is an opportunity for property investors to cut down on time and effort, but to become a successful investor does require time and effort – but maybe not yours.

That’s why more and more investors are turning to buyers’ agents who have a more wide spread market knowledge.

Another interesting, but scary, statistic that came from this report was that one fifth of investors were self-managing their properties.

Now that’s a recipe for disaster in my mind, because employing a proficient property manager is not a cost, it’s an investment and a form of insurance to protect your asset.

Not a good idea

I’m sure these investors who bought locally and putting all their eggs in one basket thought they were doing the right thing, because it felt safe, but Dr Yanotti said:

Investor“The problem is housing assets are one of the biggest assets …By having all your assets in the same geographical location, the risks are much higher.”

The report also found the inclination to invest in property close to home meant investors were paying a lot more to own a second or third property in the same postcode.

“We found, to our surprise, that investors who invest in their own area pay much higher prices, although we don’t control for the quality of the house,” Dr Yanotti said.

“We argue that they may not be getting the highest return.

They’re over-confident of their local area, and that’s where the home bias comes in.”

If you’re looking at buying your next home or investment property here’s 3 ways we can help you:

TeamSure our property markets are improving, but correct property selection is even more important than ever, as only selected sectors of the market are likely to outperform.

Why not get the independent team of property strategists and buyers’ agents at Metropole to help level the playing field for you?

We help our clients grow, protect and pass on their wealth through a range of services including:

  1. Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family. Planning is bringing the future into the present so you can do something about it now! Click here to learn more
  2. Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $3Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment grade property.  Click here to learn how we can help you.
  3. Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.


Subscribe & don’t miss a single episode of Michael Yardney’s podcast

Hear Michael & a select panel of guest experts discuss property investment, success & money related topics. Subscribe now, whether you're on an Apple or Android handset.

Need help listening to Michael Yardney’s podcast from your phone or tablet?

We have created easy to follow instructions for you whether you're on iPhone / iPad or an Android device.


Prefer to subscribe via email?

Join Michael Yardney's inner circle of daily subscribers and get into the head of Australia's best property investment advisor and a wide team of leading property researchers and commentators.

Kate Forbes


Kate Forbes is a National Director Property Strategy at Metropole. She has 15 years of investment experience in financial markets in two continents, is qualified in multiple disciplines and is also a chartered financial analyst (CFA).
Visit Metropole Melbourne

'Here’s where you shouldn’t invest if you want property success' have 1 comment


    October 23, 2019 Gary Heinze

    The problem with all of investment advise (in my experience) none addresses the issue of what do you sensibly/financially do with your properties when u retire or after decades of property investments, no longer want to deal with unproffessional property agents, irresponsible tenants, shonky trademen, etc. If you sell a property bought 3 or 4 decades ago, the government rubs theirs hands together when they receive large capital gains taxes. Bear in mind c.p.I. increases no longer allow fair deductions in gains on your property. When are we going to get a proffessional advisor to address this important issue in property investment.


Would you like to share your thoughts?

Your email address will not be published.


Copyright © Michael Yardney’s Property Investment Update Important Information
Content Marketing by GridConcepts