Generation Alpha is poised to reshape the consumer landscape, wielding an unparalleled economic influence driven by their innate relationship with technology. As this generation matures, its economic footprint is projected to reach an astonishing US$5.46 trillion by 2029. This generation isn’t simply inheriting a digital world – they are being born into it. From their…
Generation Z (born between 1995 and 2009) were shaped in their formative years by the rise of digitalisation, and more recently, the behavioural shifts caused by a worldwide pandemic. There are currently almost 5 million Gen Z in Australia, comprising 19% of the national population. As they continue to enter the workforce over the next…
Australia needs to build an additional three million homes over the next two decades to provide the needed infrastructure to house Australia’s growing population. By 2041 we will have 13 million homes, up from 10 million in 2021. Changing needs for a home The current demand is for homes with backyards and a home office…
The rising cost of living is taking a toll on Australians. Recent research found that almost two in five Australians (37%) would find themselves without funds within a week if their income were to cease. This statistic remains consistent with findings from two years ago when the nation grappled with the impact of COVID-19 lockdowns…
The 1980s commenced not only a new decade but a new generation and one that continues to transform Australia to this day. As the Millennials (or Generation Y as they are also known) began being born, there was no Apple Macintosh, no Microsoft Windows, the Space Shuttle hadn’t yet been launched, and Australians could still…
The proportion of young adults or ‘kidults’ living at home in their 20s is on the rise, new data from The Australian Institute of Family Studies (AIFS) shows. Two in five (43%) young adults aged 20-24 were still living at home in 2016, up from 36% in 1981. It’s not only those in their early…
The world is changing at a faster rate than ever before. For older generations, this is another unique experience in the tapestry of their life, but for Generation Z, this is the world they are being shaped in. In a time of rising complexity, it is more important than ever to understand Generation Z’s experience, expectations…
Curious about how wealth and income are distributed across the different generations in Australia? In this updated version of the Wealth and Income infographic, using data from the Australian Bureau of Statistics we break down Australia’s income and wealth distribution and look at how it compares across the generations. This infographic features key stats and…
From 2010 the world saw the start of Generation Alpha, the first to be fully born in the twenty-first century. Alphas have been born into an era of record birth numbers. When this generation is complete, in December 2024, Generation Alpha births will total almost two billion globally, and they will be the largest generation in…
We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) begin to enter the workforce and Generation Alpha move through their schooling years. Below we provide an explanation of each of these generations and some interesting facts about them. Generation Z The students of our world today who are currently…
