Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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Baby Boomers, who predominantly make up the current generation of grandparents, are having significant impacts on the economic landscape, showcasing their pivotal role in wealth transfers as they actively contribute to and shape the financial dynamics over the years ahead. The proportion of national population to proportion of national wealth across the generations highlights a…

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Australia has always been an entrepreneurial nation, with small businesses as the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in the data. With lower trust in large corporations, and a rising generation with entrepreneurial ambition,…

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Australia’s population has reached 27 million, more than thirty years ahead of predictions. Australia’s population has increased by 624,100 over the past 12 months, equivalent to adding the population of the entire state of Tasmania (572,800) in just one year. Based on the latest annual growth rate of 2.4%, Australia’s population will be 41 million…

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The topic of financial health is one that many Australians put off for another day. So much so that the number one financial regret of Australians is not prioritising their financial health earlier in life. Most Australians do not have much saved up for a rainy day. More than half of Australians (53%) have $5,000…

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Australia is a diverse and vibrant country, with a population of over 25.9 million people. It is known for its unique wildlife, beautiful beaches, and vibrant culture. In this article, we bring you a visualised overview of Australia’s Population to help break down the demographics. Australia has increased its population by 1.7 times in the…

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In ancient times, people used the term generation to describe all the people alive. Over time, that has changed to more of a biological definition, which is the span of time from when one is born to when they have children. Because the median age of giving birth is now 30 years, that time span…

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Generation Alpha is poised to reshape the consumer landscape, wielding an unparalleled economic influence driven by their innate relationship with technology. As this generation matures, its economic footprint is projected to reach an astonishing US$5.46 trillion by 2029. This generation isn’t simply inheriting a digital world – they are being born into it. From their…

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Generation Z (born between 1995 and 2009) were shaped in their formative years by the rise of digitalisation, and more recently, the behavioural shifts caused by a worldwide pandemic. There are currently almost 5 million Gen Z in Australia, comprising 19% of the national population. As they continue to enter the workforce over the next…

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Australia needs to build an additional three million homes over the next two decades to provide the needed infrastructure to house Australia’s growing population. By 2041 we will have 13 million homes, up from 10 million in 2021. Changing needs for a home The current demand is for homes with backyards and a home office…

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The rising cost of living is taking a toll on Australians. Recent research found that almost two in five Australians (37%) would find themselves without funds within a week if their income were to cease. This statistic remains consistent with findings from two years ago when the nation grappled with the impact of COVID-19 lockdowns…

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