Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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The year 2021 will go down in history as an incredible year of change. From the continuing impacts of COVID-19 and lockdowns to vaccine rollouts and society adapting to this new normal, it has been a monumental year. 1. Word of the Year The Oxford Word of the Year reflects the year’s ‘ethos, mood or…

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The great Australian dream of homeownership is still alive and well, even among the emerging generations. However, analysis of the largest 7 capital cities in Australia shows a clear trend of both house and unit prices growing faster than incomes over the last four decades. House prices grow faster than wages From 1981 to 2021, the…

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In ancient times, people used the term generation to describe all the people alive. Over time, that has changed to more of a biological definition, which is the span of time from when one is born to when they have children. Because the median age of giving birth is now 30 years, that time span…

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Australia needs to build an additional three million homes over the next two decades to provide the needed infrastructure to house Australia’s growing population. By 2041 we will have 13 million homes, up from 10 million in 2021. Changing needs for a home The current demand is for homes with backyards and a home office…

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A futurist is someone who studies trends and factors that impact the future. By studying society and observing the trends, it helps to paint a trajectory to the future. Futurists have a lot in common with historians, because they both look at how times have changed. They look both back and forward, to gain a…

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According to our third phase of research exploring the impacts of COVID-19, since a global pandemic was declared, two in five Australians (41%) have worked from home. Almost one in four (24%) are still working from home, while 13% are now back in the office. The office is not dead, but it will look different…

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Australia’s most recent census was a timely reminder that every stat tells a story. Data has the power to show us where we have come from and gives us a glimpse into the future of what could be. From some of the earliest days of record-keeping, we can see that Australia has a long history of population…

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The latest Australian Bureau of Statistics data on regional migration shows losses in NSW and VIC (-4,500 and -4,900) whereas QLD, WA, and even SA grew (+7,000, +1600, and +600). Australians are looking for cities and regions with lifestyle, affordability, amenities, and safe communities where time can be saved with reduced commute times. Capital cities have a small…

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From 2010 the world saw the start of Generation Alpha, the first to be fully born in the twenty-first century. Alphas have been born into an era of record birth numbers. When this generation is complete, in December 2024, Generation Alpha births will total almost two billion globally, and they will be the largest generation in…

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