Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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According to our third phase of research exploring the impacts of COVID-19, since a global pandemic was declared, two in five Australians (41%) have worked from home. Almost one in four (24%) are still working from home, while 13% are now back in the office. The office is not dead, but it will look different…

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Australia’s most recent census was a timely reminder that every stat tells a story. Data has the power to show us where we have come from and gives us a glimpse into the future of what could be. From some of the earliest days of record-keeping, we can see that Australia has a long history of population…

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The latest Australian Bureau of Statistics data on regional migration shows losses in NSW and VIC (-4,500 and -4,900) whereas QLD, WA, and even SA grew (+7,000, +1600, and +600). Australians are looking for cities and regions with lifestyle, affordability, amenities, and safe communities where time can be saved with reduced commute times. Capital cities have a small…

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From 2010 the world saw the start of Generation Alpha, the first to be fully born in the twenty-first century. Alphas have been born into an era of record birth numbers. When this generation is complete, in December 2024, Generation Alpha births will total almost two billion globally, and they will be the largest generation in…

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Generation Z (born between 1995 and 2009) were shaped in their formative years by the rise of digitalisation, and more recently, the behavioural shifts caused by a worldwide pandemic. There are currently almost 5 million Gen Z in Australia, comprising 19% of the national population. As they continue to enter the workforce over the next…

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2020 was a year unlike any other. Our year in review showed the vast changes and important social, political, global, and cultural events that took place. As we look ahead it’s important for leaders to have foresight, and to be able to see things not just as they are, but as they will be. So,…

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COVID-19 is changing the way Australians live, work and play. Because of the imposed restrictions and global mandate to work from home, Australians have spent more time in their homes in 2020 than ever before. According to our third phase of research exploring the impacts of COVID-19, the time spent at home is not likely to…

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The proportion of young adults or ‘kidults’ living at home in their 20s is on the rise, new data from The Australian Institute of Family Studies (AIFS) shows. Two in five (43%) young adults aged 20-24 were still living at home in 2016, up from 36% in 1981. It’s not only those in their early…

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Australia has long been labelled the land of the middle class but our recent analysis of the Australian Bureau of Statistics’ wealth and income data shows that this is less the case today. Household income by quintiles This infographic of annual household income by quintiles (20% categories, each comprising around 2 million of Australia’s 10…

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