Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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Over the last couple of years, the key factors driving Australia’s population growth have all fallen. The biggest factor of growth prior to COVID-19 was net overseas migration, which accounted for 60% of the population increase in recent decades. However, for the first time since World War Two, the net overseas migration rate has gone into…

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The world is changing at a faster rate than ever before. For older generations, this is another unique experience in the tapestry of their life, but for Generation Z, this is the world they are being shaped in. In a time of rising complexity, it is more important than ever to understand Generation Z’s experience, expectations…

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What’s going to happen to  Generation Z? You know… those born between 1995 and 2009. Many of them are too young to remember the arrival of digital technology. They have grown up with and have been significantly socialised by screen-based devices. How Gen Z differs from previous generations Not only has the digital world impacted…

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The experience of the last two years has been transformative. Looking to the year ahead, we foresee important demographic, economic, social, technological, environmental, and political shifts to take place. It is essential that leaders are equipped with an understanding of how to spot the trends, and what those trends are. So, what can we expect…

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Almost every Australian household is exposed to and/or utilises some form of technology. Technology in the form of digital payments and the ease it has brought to everyday life continues to empower Australians in their purchasing decisions. The autonomy of purchase decisions is important for businesses to grasp and understand, as this affects the level…

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The year 2021 will go down in history as an incredible year of change. From the continuing impacts of COVID-19 and lockdowns to vaccine rollouts and society adapting to this new normal, it has been a monumental year. 1. Word of the Year The Oxford Word of the Year reflects the year’s ‘ethos, mood or…

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The great Australian dream of homeownership is still alive and well, even among the emerging generations. However, analysis of the largest 7 capital cities in Australia shows a clear trend of both house and unit prices growing faster than incomes over the last four decades. House prices grow faster than wages From 1981 to 2021, the…

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In ancient times, people used the term generation to describe all the people alive. Over time, that has changed to more of a biological definition, which is the span of time from when one is born to when they have children. Because the median age of giving birth is now 30 years, that time span…

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Australia needs to build an additional three million homes over the next two decades to provide the needed infrastructure to house Australia’s growing population. By 2041 we will have 13 million homes, up from 10 million in 2021. Changing needs for a home The current demand is for homes with backyards and a home office…

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A futurist is someone who studies trends and factors that impact the future. By studying society and observing the trends, it helps to paint a trajectory to the future. Futurists have a lot in common with historians, because they both look at how times have changed. They look both back and forward, to gain a…

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