Articles by Mark McCrindle

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Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle

Coffee has become an integral part of daily life for many Australians. In a recent study, we found that a significant proportion of Australians rely on coffee to start their day while others enjoy it for the mood-boosting effects. As preferences and habits vary across generations, coffee remains a beloved beverage that plays a central…

Generation Alpha, born 2010-2024, is the first generation to be entirely born in the 21st century. This positions them uniquely as they face challenges distinct to their era. Unlike older generations, who did not encounter global events like the COVID-19 pandemic during their formative years, Generation Alpha’s experiences profoundly influenced their outlook on life. This…

The workforce is set to undergo significant changes over the next decade. By 2034, Gen Z will comprise a third (34%) of the workforce, and Generation Alpha (2010-2024) will begin their careers, making up 15% of the workforce. With this change will come interesting intergenerational dynamics. Across the generations, there are different approaches to the…

A futurist is someone who studies trends and factors that impact the future. Studying society and observing trends helps to paint a trajectory for the future. Futurists have a lot in common with historians because they both look at how times have changed. They look both back and forward, to gain a better perspective of…

Baby Boomers, who predominantly make up the current generation of grandparents, are having significant impacts on the economic landscape, showcasing their pivotal role in wealth transfers as they actively contribute to and shape the financial dynamics over the years ahead. The proportion of national population to proportion of national wealth across the generations highlights a…

The great Australian dream of home ownership is still alive and well, even among the emerging generations. However, analysis of the largest 7 capital cities in Australia shows a clear trend of both house and unit prices growing faster than incomes over the last four decades. House prices grow faster than wages From 1981 to 2021, the…

Australia has always been an entrepreneurial nation, with small businesses as the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in the data. With lower trust in large corporations, and a rising generation with entrepreneurial ambition,…

Australia’s population has reached 27 million, more than thirty years ahead of predictions. Australia’s population has increased by 624,100 over the past 12 months, equivalent to adding the population of the entire state of Tasmania (572,800) in just one year. Based on the latest annual growth rate of 2.4%, Australia’s population will be 41 million…

The topic of financial health is one that many Australians put off for another day. So much so that the number one financial regret of Australians is not prioritising their financial health earlier in life. Most Australians do not have much saved up for a rainy day. More than half of Australians (53%) have $5,000…

Australia is a diverse and vibrant country, with a population of over 25.9 million people. It is known for its unique wildlife, beautiful beaches, and vibrant culture. In this article, we bring you a visualised overview of Australia’s Population to help break down the demographics. Australia has increased its population by 1.7 times in the…

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