Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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The world is changing at a faster rate than ever before. For older generations, this is another unique experience in the tapestry of their life, but for Generation Z, this is the world they are being shaped in. In a time of rising complexity, it is more important than ever to understand Generation Z’s experience, expectations…

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Curious about how wealth and income are distributed across the different generations in Australia? In this updated version of the Wealth and Income infographic, using data from the Australian Bureau of Statistics we break down Australia’s income and wealth distribution and look at how it compares across the generations. This infographic features key stats and…

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From 2010 the world saw the start of Generation Alpha, the first to be fully born in the twenty-first century. Alphas have been born into an era of record birth numbers. When this generation is complete, in December 2024, Generation Alpha births will total almost two billion globally, and they will be the largest generation in…

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We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) begin to enter the workforce and Generation Alpha move through their schooling years. Below we provide an explanation of each of these generations and some interesting facts about them. Generation Z The students of our world today who are currently…

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Coffee has become an integral part of daily life for many Australians. In a recent study, we found that a significant proportion of Australians rely on coffee to start their day while others enjoy it for the mood-boosting effects. As preferences and habits vary across generations, coffee remains a beloved beverage that plays a central…

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Have you ever kept a diary of how you spend your time? Well, if not, the Australian Bureau of Statistics has. They have released their time use study, which measures the daily activities of 2,000 diverse households, and of those aged 15 years and over in those households, had them keep a diary over two…

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Picture this. It’s 1981. The first Walkman has just been released, the space shuttle has not yet made its first flight, the first London Marathon is scheduled, and, importantly, the 1981 Australian Census is set to take place. A lot has changed in the last 40 years. We’ve moved from Walkman’s to wearable technology, and…

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In a world where change is the new normal, it‘s critical to look forward and consider what we can do today to help future generations thrive. South East Queensland (SEQ) is a key region within Australia, supporting the economy and contributing to a thriving nation. With the Brisbane 2032 Olympics and Paralympics ahead and the…

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After years of social isolation, enforced work-from-home, a return to a slower pace of life, and great reprioritisation, 2022 brought a welcome change of life beyond lockdown. Hybrid work became the norm in a year characterised by staff shortages and The Great Resignation In 2022 people returned to the workplace – and in many cases,…

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Picture this. It’s 1981. The first Walkman has just been released, the space shuttle has not yet made its first flight, the first London Marathon is scheduled, and, importantly, the 1981 Australian Census is set to take place. A lot has changed in the last 40 years. We’ve moved from Walkmans to wearable technology, and…

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