Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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There is a generation that comprises more than one in seven people, who are influencing the purchasing power of their household and are key to the future, yet few people have heard of them. Within the next four years they will outnumber the Baby Boomers, and many of them will live to see the 22nd…

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Australia has always been an entrepreneurial nation, with small business the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in these latest business statistics. Of all Australian businesses, 88% employ 4 people or less. The tough…

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According to our third phase of research exploring the impacts of COVID-19, since a global pandemic was declared, two in five Australians (41%) have worked from home. Almost one in four (24%) are still working from home, while 13% are now back in the office. The office is not dead, but it will look different…

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While the experience of COVID-19 has been unique to the individual, many Australians have struggled with losing their job, working reduced hours or working from home. As such, COVID-19 has posed a significant financial challenge for many Australians. According to our third phase of research exploring the impacts of COVID-19, despite the challenges presented this…

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The year 2020 will go down in history as one of the most unprecedented and challenging years of modern times. From the Australian bushfires to COVID-19, Black Lives Matter and the U.S election, it has been a tumultuous year of change. Here, we take a look at this iconic year in review. Words of the…

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The year 2020 will go down in history as one of the most unprecedented and challenging years of modern times. From the Australian bushfires to COVID-19, Black Lives Matter and the U.S election, it has been a tumultuous year of change. Here, we take a look at this iconic year in review. Words of the…

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With higher wealth and income levels than ever in Australia are we any better off? And are we better or worse off than our parents? The average household annual income is $116,584 and the national average household net wealth has tipped the million-dollar mark for the first time at $1,022,200, according to the Australian Bureau…

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