Australia has a long history of population growth. Since 1820, there have only been two time periods where Australia has seen a net annual decline: between 1915 and 1916 during the First World War and from 2020 to 2021 during the international COVID-19 lockdowns. Over the last decade, around 60% of our population growth has…
Articles by Mark McCrindle
The Industrial Revolution in Europe and Britain in the late 1700s to early 1800s saw the transition to systematised, mechanised manufacturing production which significantly revolutionised the way of working. By the 1950s, typewriters and counting machines were more commonplace. Fast forward to the early 1980s and computers had begun being used within the workplace. With…
There are a lot of people in Australia, (25 million according to the most recent Census), and it can be hard to visualise their uniqueness, segments and demographics all at once.At McCrindle, we love bringing clarity to the complex so in this brand new infographic, using the 2021 Census data, we’ve visualised what Australia would…
Over the last couple of years, the key factors driving Australia’s population growth have all fallen. The biggest factor of growth prior to COVID-19 was net overseas migration, which accounted for 60% of the population increase in recent decades. However, for the first time since World War Two, the net overseas migration rate has gone into…
What’s going to happen to Generation Z? You know… those born between 1995 and 2009. Many of them are too young to remember the arrival of digital technology. They have grown up with and have been significantly socialised by screen-based devices. How Gen Z differs from previous generations Not only has the digital world impacted…
The experience of the last two years has been transformative. Looking to the year ahead, we foresee important demographic, economic, social, technological, environmental, and political shifts to take place. It is essential that leaders are equipped with an understanding of how to spot the trends, and what those trends are. So, what can we expect…
Almost every Australian household is exposed to and/or utilises some form of technology. Technology in the form of digital payments and the ease it has brought to everyday life continues to empower Australians in their purchasing decisions. The autonomy of purchase decisions is important for businesses to grasp and understand, as this affects the level…
The year 2021 will go down in history as an incredible year of change. From the continuing impacts of COVID-19 and lockdowns to vaccine rollouts and society adapting to this new normal, it has been a monumental year. 1. Word of the Year The Oxford Word of the Year reflects the year’s ‘ethos, mood or…
The great Australian dream of homeownership is still alive and well, even among the emerging generations. However, analysis of the largest 7 capital cities in Australia shows a clear trend of both house and unit prices growing faster than incomes over the last four decades. House prices grow faster than wages From 1981 to 2021, the…
A futurist is someone who studies trends and factors that impact the future. By studying society and observing the trends, it helps to paint a trajectory to the future. Futurists have a lot in common with historians, because they both look at how times have changed. They look both back and forward, to gain a…