Rentvestors: The New Way Australians Are Building Wealth

Traditionally, the path to homeownership in Australia was clear-cut: rent, save, then buy your first home.

However, this pattern is evolving, with an increasing number of Australians now rejecting yesterday’s sentiment of owning their own castle, and they now buy an investment property before their own home.

Enter the rentvestor: households that continue to rent the homes they live in while owning investment properties elsewhere.

Rentvestors choose to rent for lifestyle reasons while simultaneously building wealth through property ownership.

According to data from a recent AHURI report at least 10% of renters in Australia now fall into this category, reflecting a shift in the way Australians approach both renting and investing.

Who are the rentvestors?

Rentvestors are not your typical renters.

They tend to be mid-career couples with children, in contrast to the younger, early-career demographics commonly found in the broader rental market.

For these rentvestors, the decision to continue renting is often driven by lifestyle preferences rather than purely financial constraints.

While financial considerations still play a role — such as the potential for better returns on investment properties in different areas — the primary motivation for rentvestors seems to be lifestyle flexibility.

Many choose to rent in desirable suburbs or locations closer to work, enabling them to enjoy a higher standard of living without being tied down to a single property.

This flexibility allows them to move more easily, adapt to changes in their professional or personal lives, and ultimately live where they want while their investment properties grow in value elsewhere.

It’s a tactic that overcomes financial obstacles and exorbitant property prices because you can buy in a location that fits your budget and then rent in a location that suits your lifestyle.

It works because even though you’re renting, the property you buy is an asset that’s growing in value (assuming you choose a smart location) and being (in part) paid off by your tenant.

A shift in priorities

Interestingly, some rentvestors didn't necessarily set out with a rentvesting strategy in mind.

For them, renting while owning property might have come about due to life events, such as relationship changes or receiving an inheritance.

However, for others, it’s a conscious choice driven by a desire for greater freedom and the ability to live in locations that would otherwise be out of reach if they were to buy a home there.

The rise of rentvesting demonstrates that the traditional path from renting to homeownership is no longer as straightforward — or even desirable — as it once was.

More Australians are recognising that you don’t have to own the place you live in to reap the benefits of property ownership.

By renting for lifestyle reasons and investing strategically elsewhere, rentvestors are offering a fresh perspective on how to balance lifestyle aspirations with long-term wealth creation and redefining the meaning of financial freedom in the modern Australian property landscape.

About Joseph Ballota Joseph is a Property Coach who put hundreds of people on the road towards wiping away their mortgage in under 5 years through expert Property Investment Plans.