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Joseph Ballota
By Joseph Ballota
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10 Properties in 10 Minutes”? Here’s the Truth The New Breed Of Property “Experts” Skip

key takeaways

Key takeaways

Property investing is a long-term game where endurance beats quick wins. Impatient investors often transfer wealth to those willing to wait.

Growth builds on growth over decades, not months. Delaying entry is costly because you lose years of compounding that you can’t recover.

Jobs growth, population growth, gentrification, and infrastructure quietly drive long-term value. These “boring” factors outperform hype and hot tips.

Used conservatively with buffers and discipline, leverage magnifies long-term gains. Used recklessly, it destroys portfolios.

Chasing multiple quick deals often leads to weak properties and cash flow stress. Strategic investors buy investment-grade assets and hold through cycles.

Have you noticed how impatient we’ve become?

We can’t wait for a webpage to load. We get annoyed if a coffee takes four minutes.

And yet somehow, we expect building wealth - real, life-changing wealth - to happen quickly.

That’s why Warren Buffett nailed it when he said something along the lines of: “The stock market is a device for transferring money from the impatient to the patient.”

And even though he was talking about shares, the lesson fits property investing perfectly.

Because property doesn’t reward urgency. It rewards endurance.

Most Australians are thinking about what they’re doing this weekend. Some are worrying about how they’re going to stretch their pay cheque to the next one.

And more and more would-be investors are being seduced by social media and a whole new crop of gurus promising quick wins - “buy 10 properties in 10 minutes” and you’ll be rich by lunchtime.

It sounds exciting, but it’s also usually how people get themselves into trouble.

You see…most people want the reward of investing without the waiting. But building wealth through property is mostly a game of time.

The best investors don’t try to outsmart the market in the next six months. They position themselves so time and compounding do the heavy lifting over the next 20 years.”

Right Property

Wealth is built slowly, then all at once

Property is a long duration asset. It doesn’t move in a straight line. It moves in cycles.

It booms, it plateaus, it dips, it recovers, it surprises you, it frustrates you, and then, if you’ve bought well and held on, it rewards you.

That’s why patience isn’t a personality trait in property investing. It’s a strategy.

All the successful investors I’ve worked with over the years don’t obsess about what interest rates might do in six weeks or six months.

They ask a very different question: “What will this property be worth in 10, 15, 20 year’s time, and will it still be in strong demand by both owner-occupiers and tenants?”

Once you think like that, you stop getting distracted by headlines, and you start focusing on fundamentals.

The fundamentals that matter don’t show up on TikTok

When you take a long-term view, you quickly realise the things that drive property values upward are boring, and that’s exactly why they work.

Strong local economic growth attracts business activity. That leads to employment growth. More jobs attract more people. Population growth boosts housing demand. And when demand keeps rising while well-located housing remains scarce, values generally trend higher over time.

It’s not mysterious. It’s not magic. It’s the compounding impact of people wanting to live in places with good jobs, good amenity, and better lifestyles.

That’s also why patient investors look for areas that are gentrifying.

Gentrification is a slow burn. It takes years, often decades, to fully work through.

The suburb changes gradually with better streetscapes, more affluent owner-occupiers, renovations becoming the norm, better cafes and services, a different buyer profile, and a different reputation.

And then slowly but surely, the price point resets higher.

But you only benefit if you stay the course long enough to let that transformation happen.

Infrastructure is another long-game driver.

Not the headline “announcement effect” that spruikers love, but real changes that improve accessibility, liveability, and desirability.

The type of infrastructure that changes how a location functions. Again, it takes time. That’s the point.

The “unfair advantage” these strategic investors have is not a secret hot spot suburb. It’s time + quality + financial discipline.

Compounding: the quiet wealth builder most people don’t respect

Compounding sounds simple, but it’s hard for people to emotionally stick with.

In property, compounding is what happens when growth builds on previous growth over years and decades.

It’s why the early years often feel underwhelming, and why later on it can look like the property “suddenly” took off, when really it’s just time finally doing its job.

This is also why procrastination is so expensive.

When you delay, you don’t just lose a year of growth. You lose a year of compounding on top of compounding. And you never get those years back.

People waiting for the “perfect time” that never arrives is one of the biggest wealth killers I see.

The numbers back patience in a big way

If someone wants evidence that patience pays, the long-term data tells the story clearly.

Australia’s national median dwelling value delivered around 6.8% annual growth over the last 40 years.

Now, don’t read that as “every year is good.” It isn’t.

That period included plenty of scary moments, different interest rate regimes, changes in lending policy and big economic shifts.

Yet over time, the upward trend rewarded people who owned well-located property and held on.

Why older generations look “luckier” (and the real lesson for younger Australians)

Whenever generational wealth comes up, people often focus on what the “Baby Boomers”  Australians paid for property decades ago.

But one of the biggest differences isn’t just entry price - it’s time.

Older generations generally have had the benefit of longer ownership.

More years for compounding to work. More years to pay down debt. More time for wages to rise while their mortgage stayed relatively fixed. Over time, repayments became easier, equity grew, and options expanded.

That’s the lesson: you can’t go back and buy at yesterday’s prices, but you can still give yourself the advantage older generations benefited from most - time in ownership of the right assets.

Leverage: the accelerator - if you respect it

Property has another powerful advantage: leverage.

There is no doubt that used recklessly, leverage can hurt people, but used conservatively, it can accelerate outcomes.

It allows you to control a large asset with a relatively small amount of your own money, meaning you don’t just compound on your deposit - you compound on the full value of the asset you control.

That’s one reason property has helped ordinary Australians build extraordinary wealth over time.

But leverage only works when it’s paired with the right behaviours: buffers, cash flow discipline, and holding power.

Of course, patience doesn’t mean nothing goes wrong; it means you outlast the volatility.

Which brings me to what I’m seeing more of right now.

More investors are chasing quick gains. And it’s not hard to see why

Social media has shortened everyone’s time horizon. It rewards certainty, speed, and drama.

 “Here’s how to get rich slowly over 20 years” doesn’t go viral. On the other hand, “Buy in this boom suburb now” does.

That creates a market in which people believe that investment success arises from constant action rather than from consistent ownership of high-quality assets.

A lot of spruikers sell the fantasy of the result (“10 properties fast”) while skipping the uncomfortable reality of the need for cash flow buffers, risk management, and careful asset selection.

A calm 20-year plan doesn’t go viral. A “hot take” does.

Add cost-of-living pressure and you get a perfect storm: people feel stressed and want fast solutions. That makes them vulnerable to gurus selling certainty and shortcuts.

The “10 properties fast” narrative is especially dangerous because it confuses motion with progress. You can do lots of deals and still go backwards if the assets are mediocre, the locations are weak, and the cash flow can’t handle higher rates or vacancies.

The investors who actually build wealth tend to do something far less exciting: they buy fewer properties, but better ones.

They focus on investment-grade assets with enduring owner-occupier appeal and scarcity. Then they hold through cycles and let time do the heavy lifting.

The bottom line

Patience isn’t being passive.  It’s a disciplined commitment to a long-term plan, executed with high-quality asset selection and a buffer against life’s surprises.

If you want fast gratification, property is the wrong game.

But if you want real wealth - the sort that creates options, security, and something you can pass to the next generation - patience isn’t optional.

It’s the whole point.

And Buffett’s message still holds: wealth tends to move away from the impatient and toward the patient.

Joseph Ballota
About Joseph Ballota Joseph is a Senior Wealth Strategist at Metropole. He focuses on ensuring all clients grow, protect, and pass on their wealth by assisting them in the strategic selection, financing, acquisition, and management of their investment properties. Being an investor himself for over 20 years, Joseph is able to give clients a detailed perspective for their strategic property plan
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