Here’s why We Do What We Do

Why do we do the things that we do?  Light Bulb With Drawing Graph 1232 2775 300x200

What are the drivers behind our very existence?

In 1943 American psychologist, Abraham Maslow threw a pebble in a pond by releasing his research paper titled A Theory of Human Motivation in Psychological Review.

Commonly referred to as Maslow’s Hierarchy of Needs, his research paper theorized that there were five levels of needs:


How can we pull Maslow’s Hierarchy of Needs into the modern era in order to find out why we do what we do?


Eating, drinking and procreation are the historical bull work of Maslow’s Physiological Needs.

In the modern era, however, this is why we have so many gyms, diets, dating sites, porn sites, 10Ks, Iron Mans, BulletProof Coffee, Whole Foods, etc.


Herding for self defense is the historical bull work of Maslow’s Safety Needs.

In the modern era, however, this is why we have nuclear weapons, UFC fighting, boxing, karate, the Guardian Angels, neighborhood watches, an army, a police force, jails, etc.

Love/BelongingHug Forgive Couple Love Marriage Relationship Man Woman Embrace 300x200

Marriage, starting a family and making friends are the historical bull work of Maslow’s Love/Belonging Needs.

In the modern era, however, this is why we have FaceBook, SnapChat, Instagram, why we network, why we join business groups and trade associations, why we have religion, countries, etc.


Apprenticeships and upward social mobility are the historical bull work of Maslow’s Esteem Needs.

In the modern era, however, this is why we go to college, obtain licenses and advanced degrees, buy McMansions, expensive cars and jewelry, why we strive to be successful, etc.

Self Actualization

Achievement is the driver behind Maslow’s Self Actualization Needs. mind-puzzle-personality-trick-game-learn-view-build-lesson

In the modern era, however, this is why we pursue dreams and goals, write books, paint, start a band, take risks in the pursuit of success, work 80 hours a week, climb the corporate ladder, meditate, why we have the NFL, the Olympics, book contests, etc.

Maslow’s Hierarchy of Needs are the real drivers behind everything you do.

Inside one or more of these is your WHY for getting up in the morning.


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Tom Corley


Tom is a CPA, CFP and heads one of the top financial firms in New Jersey. For 5 years, Tom observed and documented the daily activities of wealthy people and people living in poverty and his research he identified over 200 daily activities that separated the “haves” from the “have nots” which culminated in his #1 bestselling book, Rich Habits – The Daily Success Habits of Wealthy Individuals. Visit the website:

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