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Ahmad Imam Square Wide Lo Rez 400.jpgtom Corley
By Tom Corley
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Here’s why We Do What We Do

Why do we do the things that we do?

What are the drivers behind our very existence?

In 1943 American psychologist, Abraham Maslow threw a pebble in a pond by releasing his research paper titled A Theory of Human Motivation in Psychological Review.

Commonly referred to as Maslow’s Hierarchy of Needs, his research paper theorized that there were five levels of needs:

MaslowsHierarchyOfNeeds

How can we pull Maslow’s Hierarchy of Needs into the modern era in order to find out why we do what we do?

Physiological

Eating, drinking, and procreation are the historical bullwork of Maslow’s Physiological Needs.

In the modern era, however, this is why we have so many gyms, diets, dating sites, porn sites, 10Ks, Iron Mans, BulletProof Coffee, Whole Foods, etc.

Safety

Herding for self-defence is the historical bull work of Maslow’s Safety Needs.

In the modern era, however, this is why we have nuclear weapons, UFC fighting, boxing, karate, the Guardian Angels, neighbourhood watches, an army, a police force, jails, etc.

Love/Belonging

Marriage, starting a family, and making friends is the historical bullwork of Maslow’s Love/Belonging Needs.

In the modern era, however, this is why we have FaceBook, Snapchat, and Instagram, why we network, why we join business groups and trade associations, why we have religion, countries, etc.

Esteem

Apprenticeships and upward social mobility are the historical bullwork of Maslow’s Esteem Needs.

In the modern era, however, this is why we go to college, obtain licenses and advanced degrees, buy McMansions, expensive cars, and jewelry, why we strive to be successful, etc.

Self Actualization

Achievement is the driver behind Maslow’s Self Actualization Needs.

In the modern era, however, this is why we pursue dreams and goals, write books, paint, start a band, take risks in the pursuit of success, work 80 hours a week, climb the corporate ladder, and meditate, why we have the NFL, the Olympics, book contests, etc.

Maslow’s Hierarchy of Needs is the real driver behind everything you do.

Inside one or more of these is your WHY for getting up in the morning.

Ahmad Imam Square Wide Lo Rez 400.jpgtom Corley
About Tom Corley Tom is a CPA, CFP and heads one of the top financial firms in New Jersey. For 5 years, Tom observed and documented the daily activities of wealthy people and people living in poverty and his research he identified over 200 daily activities that separated the “haves” from the “have nots” which culminated in his #1 bestselling book, Rich Habits – The Daily Success Habits of Wealthy Individuals. Visit the website: www.richhabits.net
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