Why prestige-adjacent suburbs are the smart buy in 2025

Australia’s prestige property markets are revealing a surprising opportunity for strategic buyers – not inside the elite strongholds, but just beyond their borders.

Ray White Chief Economist Nerida Conisbee’s latest analysis introduces the concept of “fortress suburbs” – coveted enclaves like Mosman and Toorak that resist the usual spillover effect seen in property markets.

These locations maintain price dominance due to irreplaceable geography, heritage charm, and buyer sentiment driven by status rather than affordability.

But tucked beside these elite postcodes are suburbs with character, accessibility, and long-term potential and often priced 20–50% lower.

In Sydney, Mosman is famed for its clifftop views and prestige, yet nearby Neutral Bay shares its waterfront charm and urban convenience at a significantly reduced cost.

Melbourne’s Toorak remains the city’s most exclusive address, but neighbouring South Yarra – with its riverfront lifestyle and dynamic retail mix – presents a compelling alternative for buyers priced out of Toorak’s luxury bracket.

Brisbane’s narrative is even more striking. Here, the spillover effect thrives. West End, a vibrant inner-city suburb with a strong arts and culture vibe, has outperformed high-end New Farm in annual growth, despite a 31% lower median house price.

Its appeal to renters and creatives has driven market momentum, showcasing how proximity, personality, and price can power performance.

The lesson? Adjacent suburbs aren’t lesser, they’re often just overlooked.

These prestige-adjacent pockets offer lifestyle, location, and investment headroom for buyers willing to look beyond the headlines.

Whether it’s liveability, rental appeal, or cultural cachet, the best opportunities may lie just outside the fortress walls.

About Brett Warren Brett Warren is National Director of Metropole Properties and uses his two decades of property investment experience to advise clients how to grow, protect and pass on their wealth through strategic property advice.