With the Australian property market performing strongly over the last few years, property investors are becoming more eager to get their slice of the pie, and an increasing number of so-called “property investment experts” are coming out of the woodwork.
So how do you separate the genuine experts from the imposters?
The ones who have spent decades in the trenches, weathering multiple property cycles, from those who have a slick social media presence and a few catchphrases?
Obviously, if you’re looking to grow your wealth safely through property investment, it’s crucial to get advice from the right people and avoid the “imposters.”
In an industry that remains largely unregulated, the stakes are high.
The wrong advice can lead to poor investment decisions that could set you back financially for years.
So, how can you protect yourself?
The illusion of expertise on social media
These days, anyone with a phone and an internet connection can become an overnight "expert".
A flashy Instagram profile, a few paid followers, and some perfectly timed posts can create the illusion of credibility.
But here’s the thing—true expertise isn’t built on the number of followers or the frequency of posts.
It’s built on decades of experience, a deep understanding of market cycles, and a proven track record of success.
Yet, many self-proclaimed “experts” are simply jumping on the property bandwagon, hoping to monetise your trust.
If all you see are glamorous photos, vague success stories, and generic advice, be wary.
A real property expert offers substance, specific strategies, detailed case studies, and educational content that adds real value.
The lack of regulation in property advice
One of the biggest challenges in the property investment space is that it’s largely unregulated.
Unlike financial planners or mortgage brokers who must hold licenses and adhere to strict guidelines, anyone can call themselves a property expert.
And it’s really easy to become a buyer's agent.
There are a number of short courses that allow you to get a real estate licence (without any experience), but they are the same course that property managers and selling agents undertake, and have nothing to do with property investment strategy, economics or due diligence.
This lack of oversight means there’s nothing stopping an unqualified individual from giving advice that could lead to disastrous consequences for investors.
Without regulation, there’s little accountability, which is why it’s so important for you to do your own due diligence.
When engaging with a potential advisor, ask yourself:
- Do they have years of experience in the property industry?
- What qualifications do they have?
- Are they registered with a reputable professional body or association?
- Can they provide verifiable client testimonials and case studies?
- Are they upfront about their fees, or do they rely on hidden commissions?
7 Red flags of a fake property expert
Let’s break down some of the common traits that can help you identify a fake property expert before it’s too late:
1. They offer one-size-fits-all solutions
Property investment isn’t a one-size-fits-all game.
Every investor’s financial situation, risk tolerance, and goals are unique.
Be wary of anyone who tries to sell you a cookie-cutter approach without understanding your personal circumstances.
2. Focus on selling over strategizing
A real expert focuses on strategizing, planning and empowering their clients to make informed decisions.
If their primary aim is to sell you a course, a seminar, or some other high-ticket item without first offering valuable insights, that’s a red flag.
3. Flashy marketing but no substance
If their pitch sounds too good to be true—guaranteeing instant success, offering “secret” strategies, or promising exponential returns—it usually is.
Be wary of grand promises without the evidence to back them up.
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4. Lack of proven experience
True property experts have been through multiple property cycles and have the scars to prove it.
They’ve navigated market booms, busts, and everything in between.
If your advisor can’t demonstrate a long-term track record, tread cautiously.
5. Hidden fees and commissions
Watch out for “free” seminars or webinars that are actually designed to funnel you into purchasing overpriced properties or unnecessary services.
If they’re earning a commission from recommending certain properties, you can bet their advice isn’t unbiased.
6. Limited or no social proof
Real experts have genuine client testimonials, case studies, and reviews. Look for verifiable social proof beyond their website or curated social media pages. Ask for references or speak to past clients if possible.
7. Pressuring you to act quickly
Be cautious if someone is pressuring you to “get in now” or warning that a once-in-a-lifetime opportunity is about to pass.
Genuine experts understand that property investment is a long-term game.
If they’re pushing you into quick decisions, they may be more interested in their commission than your financial future.
How to find the real experts
Now that you know what to look out for, how do you actually find a trustworthy property advisor? Here are some qualities to seek:
1. Transparency
A real expert will be transparent about their experience, track record, and fees.
They won’t hide behind glossy marketing or vague credentials.
2. Longevity in the market
Look for someone who’s been through at least a few property cycles.
If they’ve only been around for a couple of years, they just won’t have the experience to guide you through changing market conditions.
3. No conflicts of interest
The best advisors don’t rely on commissions from property sales or affiliate arrangements.
They’re committed to offering unbiased advice that aligns with your best interests.
4. Focus on strategy over tactics
An experienced property expert will focus on building a long-term strategy tailored to your needs rather than pushing the latest trend or "hot spot" suburb.
They understand that wealth through property investment is a marathon, not a sprint.
Some final thoughts
The truth is, property investment can be an incredibly powerful wealth-building tool—but only if you have the right guidance.
In a world where the barrier to entry as a “property expert” is virtually non-existent, you need to be cautious and discerning.
Don’t be swayed by flashy marketing or social media hype. Instead, seek out seasoned experts with the experience and integrity to guide you through the complexities of the property market.
Remember, your financial future is too important to leave in the hands of amateurs.
By being vigilant and asking the right questions, you can protect yourself from falling victim to fake experts and, instead align yourself with genuine professionals who can help you build lasting wealth through property.
