Key takeaways
With today’s transparency in property data, it’s increasingly difficult to buy below market value. Digital tools and public access to real estate data mean that property values are generally well-known, reducing the likelihood of underpriced listings.
Australian markets, especially in cities like Melbourne, Sydney, and Brisbane, face a shortage of quality properties. High demand for A-grade properties in prime locations further drives prices up, making genuine bargains rare.
Sellers are well-informed and understand the market value of their property. Most sellers are unwilling to accept low offers in such a transparent market, especially when real estate agents strive to achieve the best sale price for their reputation.
Interest rate stability has drawn more buyers into the market, with many expecting rates to decrease soon. This competition often drives up prices, especially at auctions, making it unlikely to secure properties below market value.
"Below market value" is frequently a marketing tactic. Advisors may overstate a property’s market value to present a discount or use distressed or off-market listings as bait. True investment-grade properties in desirable locations rarely come at a discount.
Believing in below-market-value claims can lead to rushed decisions, overlooked property issues, or even overpayment. Such promises can sometimes signal advisors prioritizing commissions over client interests.
Rather than chasing discounts, investors should prioritize quality over price, seeking properties in high-demand areas with strong fundamentals. Working with reputable advisors and maintaining patience often yields better long-term returns.
Buying truly below market value is more myth than reality in today’s informed, competitive market. A strategic approach, focusing on quality properties in growth areas, is key to lasting success in property investment.
Picture this: you’re scrolling through social media or listening to a podcast, and you hear a property advisor boasting they can get you a fantastic property at a steep discount — say, $60,000 below market value.
It sounds too good to resist, doesn’t it?
In today’s environment, where everyone’s looking for a way to get ahead in the property game, offers like these can seem like a dream come true.
But let’s pause and take a closer look.
Is it really possible to buy a property that’s genuinely “below market value” in today's highly competitive, well-informed real estate market?
The reality of today’s property market
We live in a world where information is more accessible than ever before.
The days when a property’s true value was only known to a few insiders are long gone.
Today, with digital tools like real estate listing platforms, property price history data, and suburb performance metrics readily available to anyone, it's tough to hide the true market value of a property.
But that’s just one piece of the puzzle.
Consider the current state of the Australian property market:
1. High demand, low supply
Right now, we’re facing a chronic shortage of A-grade homes and quality, investment-grade properties, especially in cities like Brisbane, Melbourne, and Sydney.
The surge in our population, coupled with a lack of new housing stock, has created a severe undersupply in the market.
Properties that meet the criteria of being in A-grade locations, with good land components, close to amenities, and in high-growth suburbs, are in high demand.
And when demand is high and supply is low, prices rarely drop significantly.
2. Savvy buyers and sellers
Homeowners and sellers are more educated than ever.
With access to up-to-the-minute data on what comparable properties have sold for, sellers are rarely willing to part with their property for less than it’s worth.
In such a transparent market, why would any informed seller accept an offer significantly below what they could get in an open market?
And don’t count on factors from real estate agents.
They don’t want to be known as the agent who sells their vendors' properties at a discount – that’s not good for their business is it?
3. Competition among buyers
The competition among buyers remains fierce. With the Reserve Bank's recent decisions to keep interest rates stable, many buyers are jumping back into the market knowing rates will eventually fall.
Investors, in particular, are seeing a window of opportunity before the rush that will occur when rates do start falling.
If you think about it, if a property is priced below market value, it’s likely to attract multiple offers, especially if it is auctioned, driving the price back up to — or even above — its market value.
The myth of "below market value"
So, what’s really going on when a so-called property advisor claims they can secure a property $60,000 below market value?
Here’s the truth: “below market value” is often just a clever marketing tactic.
It’s designed to lure in buyers who are desperate for a good deal to become clients, especially in a market where prices have been on the rise for years.
Let’s unpack a few scenarios:
- Overinflated "market value": Sometimes, these advisors will quote a property’s “market value” that is artificially inflated, so they can then say they’ve secured it for you at a discount.
For example, they might claim a property is worth $900,000 when, in reality, its true market value is closer to $840,000.
Getting it for $60,000 less doesn’t mean you’re actually buying below market value — it just means you were given a higher figure to begin with.
- Also read:Melbourne property market forecast for 2025
- Also read:Brisbane’s property market forecast for 2025
- Also read:Latest property price forecasts for 2025 revealed. What’s ahead in our housing markets in the next year or two?
- Also read:Sydney property market forecast for 2025
- Also read:You’ll never believe the most affordable regions to rent in Australia
- Distressed sales and off-market deals: Occasionally, you might hear about distressed sales or off-market deals as a way to buy “below market value.”
But in today’s highly competitive environment, even distressed properties or off-market listings don’t stay under the radar for long. Once they hit the market, other buyers quickly become aware, and the competitive bidding begins.
Besides, if a property truly has potential, why wouldn’t the seller try to maximise their sale price by listing it publicly?
- Compromised quality: Properties that are genuinely priced below market value often come with strings attached.
They might be in undesirable locations, have structural issues, or require substantial renovations that end up costing you much more in the long run.
In contrast, true A-grade properties — the kind that attracts long-term growth and tenant appeal — rarely sell at a discount.
Why you should be cautious of these claims
The allure of buying a property below market value is strong, but it’s crucial to separate fact from fiction.
Falling for these promises can lead to costly mistakes:
1. You could actually overpay:
Ironically, the promise of buying below market value might cause you to overlook crucial details or rush into a decision.
You may end up overpaying for a property simply because you were convinced you were getting a “bargain.”
2. It could be a red flag
If an advisor or buyer’s agent claims they can get you a property significantly below market value, it’s worth questioning their motives. Are they trying to lure you into their services with unrealistic promises?
Are they prioritising their commissions over your best interests?
3. Long-Term Investment Impact: Investing in property is a long-term game.
You want to focus on acquiring assets that will grow in value and generate positive cash flow over the years.
A genuine investment-grade property is unlikely to be found at a bargain price.
Remember, the old adage in real estate holds true: you get what you pay for.
So, how do you secure a good deal?
Rather than chasing the myth of buying properties below market value, focus on the fundamentals that will lead to long-term investment success:
- Buy quality, not price: Prioritise investment-grade properties in locations with strong ongoing demand from owner-occupiers. Look for demand drivers like proximity to schools, transport, and employment hubs. In other words in a 20-minute neighbourhood.
These properties will hold their value and continue to appreciate over time, even if you pay a fair market price today.
- Work with reputable advisors: Choose experienced property strategists and buyer’s agents who have a track record of buying well, rather than chasing discounts.
A good advisor won’t promise you a property below market value; instead, they’ll guide you to the right type of property that aligns with your investment strategy.
- Be patient and strategic
Property investment isn’t a sprint — it’s a marathon.
Sometimes, it’s better to wait for the right opportunity than to rush into a purchase simply because it appears to be a “bargain.”
The bottom line
In today’s informed and competitive market, buying a property genuinely below market value is more myth than reality.
Rather than falling for these marketing ploys, focus on building a strategic investment plan that involves acquiring quality properties in high-growth locations.
At Metropole, we’ve seen time and time again that success in property investment is about buying the right property, not the cheapest one.
We guide our clients to invest strategically, focusing on properties that will deliver solid returns over the long term.
So, next time you hear someone claiming they can get you a property for tens of thousands below market value, ask yourself — if it was really that easy, wouldn’t everyone be doing it?
