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Michael Yardney
By Michael Yardney
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3 Rules to succeed in today’s property market

key takeaways

Key takeaways

We are at the early stages of a new property cycle, offering a rare window of opportunity for strategic investors.

Structural growth drivers like population growth, chronic housing undersupply, and strong employment fundamentals will underpin long-term price appreciation.

Capital growth will be highly selective — only quality, investment-grade properties in tightly held locations will outperform.

Falling interest rates create buying opportunities, but investors must still plan conservatively and maintain strong financial buffers.

Geopolitical uncertainty is background noise — local fundamentals, not global headlines, will drive Australia's property markets in the years ahead.

Over the past few years, Australian property markets have defied expectations again and again.

When the Reserve Bank of Australia raised interest rates thirteen times through 2022 and 2023, many predicted a market collapse. Instead, prices remained remarkably resilient, even rising in many areas.

Now, in 2025, we find ourselves at a new crossroads:

  • Interest rates have finally started falling.
  • Inflation, while still lurking, is moderating.
  • But geopolitical tensions — especially U.S. tariffs under a new Trump administration — are shaking global markets.

So, does real estate still offer a safe path to wealth creation?

3 Rules For Our Markets

Well..the Australian property market never ceases to surprise.

Despite global turmoil — with Trump's new tariffs triggering international trade shocks — our local property markets have started 2025 on remarkably strong footing.

More importantly, after years of ups and downs, we’re now at the beginning of a new property Super Cycle.

Not a crazy boom. Not a flash-in-the-pan spike.

But what could well be a prolonged period of sustainable price growth.

As interest rates fall further (and are expected to fall even more), buyer confidence is rebuilding.

Stock remains tight. Demand is surging.

And Australia's economy, while bruised by global headwinds, remains fundamentally resilient.

So, what does this mean for smart property investors?

It means opportunity — if you follow the new rules of the game.

1. Focus on Structural Growth Drivers — Not Global Headlines

Yes, the news cycle feels heavy. Trade wars, currency shocks, and warnings of recession fill the airwaves.

But property is not the stock market.

Real estate thrives on local fundamentals, not global sentiment.

And the fundamentals today are crystal clear:

  • Massive Migration Boom: Over 700,000 new residents arrived last year alone.
  • Chronic Undersupply: New housing completions are at multi-decade lows.
  • Rental Crisis: Vacancy rates remain below 1% across capital cities.

In my view we're at the start of a property supercycle — a multi-year period of steady price appreciation fueled by structural forces, not just cheap money.

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Note: Ignore the noise. Focus on markets benefiting from strong population growth, job creation, infrastructure investment, and ongoing supply constraints.

Focus Of Growth Drivers

2. Capital Growth Will Be Selective — Buy Investment Grade or Regret It

Gone are the days when "buy anything and watch it rise."

In today’s emerging supercycle, quality will separate winners from losers.

The “rising tide lifts all boats” stage is over. Now, only the best boats will float higher.

Inner- and middle-ring suburbs in Sydney, Melbourne, Brisbane, and Perth are leading the charge.

A-grade investment properties are outperforming — those with scarcity, lifestyle appeal, and owner-occupier demand.

Secondary and regional properties are under pressure, especially those heavily reliant on first-home buyer incentives or stretched affordability.

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Tip: You must buy the best property you can afford, even if it means buying a smaller asset or partnering with others.
Poor quality assets will get left behind even in a rising market.

So prioritise:

  1. Investment-grade apartments in boutique blocks (in selected locations).
  2. Family-friendly houses on decent land in gentrifying suburbs.
  3. Properties with potential for future value-adding through renovations or redevelopment.

You may be been priced out of the prime, inner suburban markets, but that doesn't mean you can’t find a well-located suburb with opportunities for growth.

Look for gentrifying suburbs (meaning more affluent people are moving in and upgrading or renovating their homes) rather than ones that are static for the best opportunities for swifter price growth.

But moving forward we’re in for a 2-tier property market.

While most property markets around Australia have performed strongly so far this cycle, it’s important to realise that moving forward we are likely to have a 2-tier property market.

In other words, not all property markets will continue growing strongly moving forward.

Properties located in the inner and middle-ring suburbs, particularly in gentrifying locations, will outperform cheaper properties in the outer suburbs.

While the outer suburban and more affordable end of the markets have performed strongly so far, affordability is now becoming an issue as the locals have had little wages growth at a time when property prices have grown.

In these locations, the residents don't have more money in their pay packet to pay the higher prices the properties are now achieving.

Others are finding difficulty raising the deposit, as the cost of living and higher rental payments make it hard for them to get onto the property ladder.

As this cycle moves on I believe there will be a flight to quality properties and an increased emphasis on livability.

Many Millennials are entering the family formation stage and are moving out of apartments and looking for homes that provide more space and security, but it won’t be just the property itself that will need to meet these newly evolved needs – a “liveable” location will play a big part too.

To many, liveability will mean a combination of:

  1. Proximity – to things like parks, shops, amenities, and good schools
  2. Mobility – access to good public transport (even though this may be less important moving forward) or a good road system
  3. Access to jobs

3. Take Advantage of Lower Rates — But Build a Financial Buffer

The RBA is cutting rates and several further cuts are expected over the next 12 months as inflation eases and global uncertainties weigh on growth.

But this isn't a return to the ultra-low COVID emergency settings.

Rates will remain higher than the historic lows of 2020–21, and banks are still lending cautiously.

While borrowing power will increase, investors must plan for future flexibility and risk management.

Maintain a war chest: build up a financial buffer to buy you time, not just properties.

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Tip:  Use today’s lower rates to lock in good deals — but don’t overextend.

SO my advice is be ready to pounce if (when!) opportunities arise during short-term wobbles.

Remember, the early stages of a cycle often deliver the best buying opportunities — before widespread optimism returns and prices surge.

Final Thoughts: The Window is Open — But It Won’t Stay Open Forever

We are moving to the expansion in the property cycle.

This means:

  • Less competition right now (but rising fast).
  • Lower borrowing costs right now (but future affordability could tighten).
  • Opportunities right now to set yourself up for the next decade of growth.

If history is any guide, those who act decisively at the beginning of a cycle will outperform those who wait for "certainty" — and end up paying much higher prices.

So the question isn’t "Is now the right time?"

The real question is: Will you be ready when the next wave of growth takes off?

In today’s climate, playing it safe means playing it smart. And smart investors are already positioning themselves for the supercycle ahead.

Michael Yardney
About Michael Yardney Michael is the founder of Metropole Property Strategists who help their clients grow, protect and pass on their wealth through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and one of Australia's 50 most influential Thought Leaders. His opinions are regularly featured in the media.
2 comments

Hi Michael, thank you for your 3 rules in this article. In other countries like american countries a lot of people are talking about totally pessimistic in regards to real estate business.

1 reply

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