Steve Jobs’s 10 Principles to Success

There is no doubt that Steve Jobs was and still is one of the greatest inspirations of our time.

He was a trailblazer, an innovator and a dreamer who never gave up.

We all need a little inspiration sometimes, and what better way to get that inspiration, than remembering words of wisdom from the man himself.

Here are ten life lessons about success that we can learn from him:

1. Learn how to anticipate the future11045112_l

Steve Jobs once quoted Wayne Gretzky, saying:

“I skate to where the puck is going to be, not where it has been.”

Steve Jobs has been a living proof of this quote all of his life.

Apple has reaped the benefits from Steve’s ability to anticipate future trends.

They dominated the digital music sales (shrinking the market of CD music sales), while the iPhone has also revolutionized the phone industry by introducing a very sophisticated touch screen based phone.

2. Focus on the positive

Steve Jobs was an adopted child.

He could have easily hated his life (and his parents – both biological and adoptive) and started to get involved with negative things during his teenage years.

However, young Steve Jobs kept focusing on the positive: he was thankful for his loving adoptive parents, he also found a positive channel (technology and computer) to pour his energy into, and in the end we all know what he achieved.

You too, can benefit from the power of positive thinking.

3. Fail forward

Everybody fails.

It’s how you respond to those failures that make all the difference. 

In 1984, Steve Jobs was fired from Apple.

At Stanford’s 2005 commencement address, he had this to say about it:

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

The lesson that we can learn from Steve’s story is: we should not fear failure, because failure is not the end of the road.

4. Travel the world

The year before he founded Apple, Jobs journeyed to India.

Travel has a way of broadening a person’s perspective and expanding their sense of what’s possible – those are both traits an entrepreneur needs.

Travelling doesn’t have to cost you lots of money, or lots of time.

A simple weekend getaway to another city nearby might be enough for you to experience new things and broaden your horizon.

5. Find the right partner

Steve Jobs didn’t start Apple alone.

He had a great partner in the form of Steve Wozniak, who complemented Job’s skillset very well.

Likewise, you need to pick the right partner in your life so that you can be successful.

The people who you surround yourself with, might make or break your life. So, choose wisely and it will help your way to success.

6. Obstacles are opportunities in disguise

Jobs and Wozniak ran out of money while developing the first Apple computer. Instead of giving in, Jobs sold his van and Wozniak sold his graphing calculator. When there’s a will, there’s a way.

Learn to see obstacles as opportunities in disguise. Once you do that, there will always be ways to overcome those obstacles.

7. Take risks31217695_l

Steve Jobs was willing to cannibalize his company’s products in the name of progress.

Many CEOs would have been hesitant to develop the iPhone, knowing full well that it would help to make the iPod obsolete – but Jobs did it anyway (and took a big bite out of the lucrative mobile market).

Most of the time, we need to take risks in order to move forward.

Just be careful and make sure that the risk that you took was a calculated risk.

Think thoroughly, weigh the best and worse scenarios of an action against each other, and then you can decide whether the risk is worth taking.

8. Surround yourself with great people

Not only did Steve Jobs have Steve Wozniak as a partner, he also worked with Tim Cook, Johny Ive, and John Lasseter (Pixar CCO).

Steve Jobs has surely surrounded himself with great people that have a lot of strength.

This has enabled Jobs to create massive success with not only Apple, but also Pixar.

You can learn from him and make sure that you surround yourself with great people (people who complement your skillset) in order to achieve success.

9. Remember you’ll be dead soon

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important.”

When you are confused, scared, embarrassed, or anything, just remember that you’ll be dead soon. Life is short; so make sure that you make it count.

10. Don’t be shy to learn from others36615325_l

In high school, Jobs attended lectures at a computer technology company called Hewlett-Packard.

Before turning 21, Steve had worked for both HP and Atari.

He saw what these companies were doing and learned what he wanted to do differently with Apple.

You too can benefits from learning from others.

I personally see this with many people who tried to achieve a certain goal (e.g.: lose weight).

They have been trying really hard, however they are not seeing any results.

Sometimes, help from a coach is all they need.

It provides them with morale support, accountability, expertise, and a structured plan that helps them get results and achieve their goal.

If you feel like you are stuck in certain areas of your life, do not hesitate to ask for help from the experts.

Sometimes that little help is all you need to start getting results and be successful.

Also published on Medium.

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Michael is a director of Metropole Property Strategists who create wealth for their clients through independent, unbiased property advice and advocacy. He's been voted Australia's leading property investment adviser and his opinions are regularly featured in the media. Visit

'Steve Jobs’s 10 Principles to Success' have 1 comment

  1. May 19, 2016 @ 6:04 am E. Parolin

    As a high school teacher, this particular article is of great value to our young students and future adults for motivation and inspiration
    in setting themselves goals and dreams to achieve!


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