Freshly baked cookies on the counter to create a warm family feel…
A fruit bowl filled with lemons and limes to draw attention to the chic bar set-up…
Even a staged bottle of champagne on the balcony to show you how you could be living in the lap of luxury.
These are just some of the things property sellers (and their agents!) do to help present the home in the best possible light when marketing it to would-be buyers.
There are definitely plenty of tricks you can use to assist with getting your property sold – but the truth is, a great-smelling house is probably the last thing you should focus on.
Here are some more strategic things you can focus on to get your property successfully sold:
1. Choose your agent wisely
The real estate agent who has been tasked with selling your property can either make or break your success.
They’re such an important factor in selling – yet, many sellers make the mistake of thinking if they’ve met one agent, they’ve met them all.
This is not the case at all, so be sure to pick carefully when you’re deciding who to sell your property with.
Don’t be afraid to shop around and meet with as many as you need to find the right fit.
To choose the best agent, there are several things you should take into account.
Check out their history of previous sales, their local knowledge, their references and client testimonials.
And above all, trust your instincts.
No matter how big their ad is in the paper, if it doesn’t feel right when you’re talking with them, move on to the next agent.
Remember, if you feel uncomfortable dealing with them, how do you think prospective buyers will feel?
2. Consider the most suitable sales method
There is more than one way to sell a house.
In fact, there are several sales methods real estate agents adopt in order to effectively market a property.
These include: auction, private auction, private sale, expression of interest, sale by negotiation, sale by tender, and off-market sales.
The best way to sell a property is going to depend on a number of factors, including the demographics of the buyers, the price point and the current market conditions.
There are many varying factors an agent will take into account when deciding how to sell, which goes back to point one.
Make sure you’ve chosen a good agent!
They’ll know which method would potentially deliver the best outcome.
3. Set a strong selling price
The listing price of your property is critical, and there are a number of different things to consider when setting the price.
Setting it too low means you could miss out on profit – and listing it too high means you run the risk of generating less interest.
So where do you start? By setting a base price.
This is your absolute floor; the minimum amount you are willing to accept for the home.
Keep your expectations realistic, and try to look at the price objectively.
Ask around in the same location to see what other properties have sold for recently, and consider getting a formal property valuation as well.
This can refine your expectations and narrow down the numbers.
Don’t forget to take your agent’s commission into consideration when setting the price, as this can eat into your profit.
4. Market your property well
Marketing is key when it comes to selling your property for the highest possible price.
You can’t expect to get it sold when you’re not “putting it out there”, so discuss the best marketing approach with your agent.
Again, if you’ve chosen a great agent, they’ll know all sorts of tips and approaches that will best suit your property.
You’re aiming to generate interest with a marketing campaign that targets a particular demographic and audience, such as first homebuyers or investors.
Each demographic will have different tastes, so it’s good to sit down with your agent and discuss who you think would be most interested in your property, and why.
From there, you can build a successful marketing campaign that drums up enough interest and encourages someone to make an offer.
These are just some of the strategies you can use to drum up interest in your property and ideally, get an offer on the table.
If you’re not happy with your real estate agent and don’t feel like you’re getting the interest or offers you were expecting, look for another sales professional who appears to be getting results in your area.
They are likely to have built relationships with a number of qualified buyers – and could be your ticket to a swift ‘sold’ sticker.
Now is the time to take action and set yourself for the opportunities that will present themselves as the market moves on
If you’re wondering what will happen to property in 2020–2021 you are not alone.
You can trust the team at Metropole to provide you with direction, guidance and results.
In challenging times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s what you exactly what you get from the multi award winning team at Metropole.
If you’re looking at buying your next home or investment property here’s 4 ways we can help you:
- Strategic property advice. – Allow us to build a Strategic Property Plan for you and your family. Planning is bringing the future into the present so you can do something about it now! This will give you direction, results and more certainty. Click here to learn more
- Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $3Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment grade property. Click here to learn how we can help you.
- Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
- Property Management – Our stress free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years and our properties lease 10 days faster than the market average.
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