The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option. Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. But there’s one particularly cunning type of pricing strategy that marketers use…
Today, I’m joined by Stuart Wemyss to discuss two fascinating topics. The first one is the life cycle of a typical investor, and you’ll find it’s a roadmap that provides insight into the ebbs and flows of the financial journey you’ll experience as a property investor and the strategic decisions you’ll have to make along…
Most of the time, well almost always, when you hear about a change in dwelling values, it reflects prices achieved at sale. Homeowners often misinterpret what this means to them. Many think, that if say, the median value of dwelling sales fell by say 5% over the past twelve months (for example), that their home…
A number of years ago one of my favourite columnists, Morgan Housel wrote a great piece 122 Things Everyone Should Know About Investing and the Economy Here are 25 great thoughts Saying “I’ll be greedy when others are fearful” is easier than actually doing it. When most people say they want to be a millionaire,…
Australia’s next Reserve Bank governor, Michele Bullock – the first woman in the job – will take office in September at a time when much of the bank’s work in fighting inflation will be done and its focus will be on changing the way it operates. She is already the deputy governor, having been appointed…
We all have 24 hours a day and how we spend them depends on the nature of our work, priorities and other commitments. A new study was published using time surveys and labour force surveys crunching the numbers and working out what the average human day looks like around the globe. Interestingly, the results show…
When was the last time you went on holiday? For some that may be a touchy subject, as many Aussies were restricted in their movements over the last few years But now that the borders have opened again and holidays are back on the agenda, I would suggest there will be a similar process involved…
Investors usually diversify their properties to minimise exposure to risk. But if we know exactly where and what properties to buy in order to secure the most profitable outcomes, we can safely put all our eggs in one basket. Many advisers say that putting all our eggs in one basket is a high-risk strategy. They…
Whether or not you personally give any weight to superstitions, it may pay to consider them if you are buying or selling a property. Generally speaking, westerners are not overly superstitious and males less so than females, but we do live in a multicultural society. Many immigrants bring their traditions and superstitions with them and…
Australia claims the title as the most popular destination in the world for high net worth individuals (HNWI) with more than $1.47 million (US$1 million) to invest. A new report shows 3,800 HNWIs moved to Australia in 2022, representing the biggest influx of any country worldwide. And the figures are set to be higher still…
