Buyer beware – are you dealing with a double agent?

If you’re in the market for property, beware of a potential conflict of interest from double dipping agents.

The Real Estate Buyers Agents Association (REBAA) has warned consumers are becoming increasingly more vulnerable to potential conflicts of interest through real estate agencies that have “double agents” offering to act for both sellers and purchasers.  Buyers Agent

And they’re not talking about the James Bond type of double agent – but a selling agent who work both sides of the fence for buyers and sellers.

The problem is that now that the property market has quieted down, some large real estate agencies have opened up ‘buyer’s agency’ divisions.

While these companies suggests they are offering their clients they buyers independent real estate advice, REBBA suggest that this could be misleading

“Any selling agency purporting to be a buyer’s agency or offering buyer’s agents services needs to be carefully questioned,” said REBAA president Rich Harvey.

An independent advisor cannot operate on both sides of the transaction. Professional advisors, such as licensed independent buyer’s agents, have a fiduciary duty to put their clients’ interest first.”

According to REBAA there are three key reasons why double agents will find it challenging to provide independent advice: 

  1. Buyer’s agents within selling agencies will possibly encourage buyers to choose the stock their business has listed (potential conflict of interest).
  2. Independent buyer’s agents pride themselves on having good relationships with local agents and would be given access to off market and preview listings whereas a buyer’s agent from a rival
    1-percent
    sales agency would likely be seen as a threat and less likely to canvass the broader market (which is essential).
  3. Buyer’s agents have a different approach and skill set to sales agents.
    Buyer’s agents act as a trusted advisor, researcher and negotiator and must have excellent listening skills and patience.
    Sales agents typically work on a shorter time frame toward a specific sale process and while they too are a trusted advisor, are much less likely to work with clients for several months.

The consumer needs protection

The recent Royal Commission into banking has exposed serious flaws in the financial advice sector and put the spotlight on the provision of independent advice that is tied to commission.

Ultimately the way that a buyer’s agent is remunerated will be a major factor driving their behaviour.

While the buyers agents at Metropole are licensed estate agents, we do not sell properties, we do not receive commissions from sellers, developers or selling agents.

We are paid by our clients to represent them and only get paid our success fee when we find our clients the best property to suit their needs – whether they are investors or home buyers.

We know which side of the fence we sit on – we have no properties for sale but access to every property on the market and many off market properties.

BUT BEWARE, NOT ALL BUYERS’ AGENTS ARE CREATED EQUALLY.

Asking a few simple questions up front will ensure you have found a reputable one who will meet your needs before you actually engage their services

Having an advocate on your side will not only save you time, it will also help you negotiate on price and provide an expert to discuss your options with.

Their advice can quickly save you thousands of dollars and bring peace of mind – and when you’re spending several hundred thousand dollars, this benefit alone is worth its weight in gold.

HERE SOME QUESTIONS A SMART INVESTOR COULD ASK THEIR BUYERS AGENT BEFORE ENGAGING THEM:

  1. Are you a fully licensed real estate agent?
    Be wary of hiring someone who doesn’t hold a real estate license and hasn’t had years of experience in the property industry.
    There are people out there calling themselves a buyers agent who are not licensed estate agents.buyer sourcing property
    “Don’t risk putting what could be one of the largest purchases in your life in the hands of somebody who hasn’t had the years of experience necessary to negotiate on your behalf.
    Don’t be tempted to engage somebody just because they offer lower fees.
    If they provided great service and real added value to their clients, they wouldn’t have to win clients by offering low fees.
  2. Are you a member of the State Real Estate Institute?
    This should give you the reassurance that they are operating to professional industry standards.
  3. Do you have current professional indemnity insurance?
    If something goes wrong with your property purchase you will have absolutely no recourse if this is not the case.
  4. Are you a dedicated buyers agent?
    Or are they just a division of a real estate agency or a one man band working from home or out of a post office box?
    You can’t possibly offer a high standard of service when searching and negotiating for properties for your clients unless you have dedicated professionals purely focused on this process.
  5. Do you specialise in the geographic location and the price range I am looking at?
    If the buyers agent doesn’t have a strong recent track record of buying in the area you are looking at purchasing in, we suggest you don’t engage their services.

DON’T BE SHY TO ASK THEM FOR AT LEAST 4 RECENT PURCHASES IN YOUR AREA YOU ARE LOOKING AT BUYING IN.

  • Do you specialise in home buying or property investment?
    Buying investment properties requires certain expertise and strategies to maximize the capital growth of your property.Most buyers agents don’t specialise or even understand property investment. Meeting With Agent In Office, Buying Renting Apartment Or House, Buyers Of Real Estate Ready To Conclude A Deal, Family Couple Shaking Hands With Realtor After Signing Documents For Realty Purchase
    If you are an investor, ensure your buyers agent has experience in purchasing property investments and a proven track record.
    If you are buying your next home make sure your buyers agent fully understands your needs and your geographic territory.
  • Can you provide a reputable team of professionals to help me make a more informed investment decision?
    Do they have a proven team of solicitors, accountants, property managers, builders and pest inspectors to ensure you buy the right properties and maximize your investment returns?
  • Does your buyers agent have access to “silent sales”?
    At Metropole, many of the properties we purchase never hit the public market.
    It is imperative that your buyers agent has years of personal relationships with all the real estate agents in the area you are looking at purchasing in, so as soon as properties come up for sale you have access to them before they go to the general public.Most of these properties are sold before they ever get advertised to general public.

FOR INVESTORS, THE ADVANTAGES OF USING A BUYER’S AGENT ARE MULTI-DIMENSIONAL, INCLUDING:

  • Saving valuable time researching the market.
  • Identifying the best possible property aligned with your specific investment objectives and strategy.
  • Negotiating the fairest possible purchase price (in line with intrinsic market value) to ensure you don’t overcapitalize and risk sacrificing equity at point of purchase.
  • Providing you with all the facts to make an informed decision and working exclusively for you, thereby leveling the playing field.
  • Local market knowledge that money can’t buy.
  • Access to off market properties
  • Stopping you making the common mistakes many investors make

WHAT ABOUT THE COST?

The perceived expense of hiring a buyer’s agent is generally what deters more people from exploring this as an option for their next property purchase. property investment

With commissions charged at around 2.5% of the final purchase price, it’s not surprising that some may consider this a high-end luxury service.

But when you think about all those countless weekends spent searching for the right property, dealing with elusive and sometimes pushy sales agents, only to turn up at auction after auction and face the heartbreak of losing out to the competition, the fees buyer’s agent charge suddenly seem pretty reasonable.

Especially when you consider that a good buyer’s agent should be able to save you buying the wrong property which could cost you a lost opportunity or the ability to leverage into the next and then again the next property.

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About

Ahmad is Director of Metropole Properties Sydney and a highly skilled wealth strategist. He is a passionate property investor, has a degree in Commerce, is a licensed estate agent and qualified property investment advisor and has personally coached and educated hundreds of clients to create wealth through property.
Visit www.SydneyBuyersAgent.com.au


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