Articles by Mark McCrindle

Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle


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Australia’s most recent census was a timely reminder that every stat tells a story. Data has the power to show us where we have come from and gives us a glimpse into the future of what could be. From some of the earliest days of record-keeping, we can see that Australia has a long history of population…

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The latest Australian Bureau of Statistics data on regional migration shows losses in NSW and VIC (-4,500 and -4,900) whereas QLD, WA, and even SA grew (+7,000, +1600, and +600). Australians are looking for cities and regions with lifestyle, affordability, amenities, and safe communities where time can be saved with reduced commute times. Capital cities have a small…

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2020 was a year unlike any other. Our year in review showed the vast changes and important social, political, global, and cultural events that took place. As we look ahead it’s important for leaders to have foresight, and to be able to see things not just as they are, but as they will be. So,…

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COVID-19 is changing the way Australians live, work and play. Because of the imposed restrictions and global mandate to work from home, Australians have spent more time in their homes in 2020 than ever before. According to our third phase of research exploring the impacts of COVID-19, the time spent at home is not likely to…

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Australia has long been labelled the land of the middle class but our recent analysis of the Australian Bureau of Statistics’ wealth and income data shows that this is less the case today. Household income by quintiles This infographic of annual household income by quintiles (20% categories, each comprising around 2 million of Australia’s 10…

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There is a generation that comprises more than one in seven people, who are influencing the purchasing power of their household and are key to the future, yet few people have heard of them. Within the next four years they will outnumber the Baby Boomers, and many of them will live to see the 22nd…

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Australia has always been an entrepreneurial nation, with small business the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in these latest business statistics. Of all Australian businesses, 88% employ 4 people or less. The tough…

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While the experience of COVID-19 has been unique to the individual, many Australians have struggled with losing their job, working reduced hours or working from home. As such, COVID-19 has posed a significant financial challenge for many Australians. According to our third phase of research exploring the impacts of COVID-19, despite the challenges presented this…

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