Articles by Mark McCrindle

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Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle

Australia has always been an entrepreneurial nation, with small business the backbone of the economy and the labour force. The Australian spirit of independence, a DIY attitude and the courage to give things a go are strongly demonstrated in these latest business statistics. Of all Australian businesses, 88% employ 4 people or less. The tough…

While the experience of COVID-19 has been unique to the individual, many Australians have struggled with losing their job, working reduced hours or working from home. As such, COVID-19 has posed a significant financial challenge for many Australians. According to our third phase of research exploring the impacts of COVID-19, despite the challenges presented this…

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