Articles by Mark McCrindle

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Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle

Have you ever kept a diary of how you spend your time? Well, if not, the Australian Bureau of Statistics has. They have released their time use study, which measures the daily activities of 2,000 diverse households, and of those aged 15 years and over in those households, had them keep a diary over two…

Picture this. It’s 1981. The first Walkman has just been released, the space shuttle has not yet made its first flight, the first London Marathon is scheduled, and, importantly, the 1981 Australian Census is set to take place. A lot has changed in the last 40 years. We’ve moved from Walkman’s to wearable technology, and…

In a world where change is the new normal, it‘s critical to look forward and consider what we can do today to help future generations thrive. South East Queensland (SEQ) is a key region within Australia, supporting the economy and contributing to a thriving nation. With the Brisbane 2032 Olympics and Paralympics ahead and the…

After years of social isolation, enforced work-from-home, a return to a slower pace of life, and great reprioritisation, 2022 brought a welcome change of life beyond lockdown. Hybrid work became the norm in a year characterised by staff shortages and The Great Resignation In 2022 people returned to the workplace – and in many cases,…

Picture this. It’s 1981. The first Walkman has just been released, the space shuttle has not yet made its first flight, the first London Marathon is scheduled, and, importantly, the 1981 Australian Census is set to take place. A lot has changed in the last 40 years. We’ve moved from Walkmans to wearable technology, and…

The Industrial Revolution in Europe and Britain in the late 1700s to early 1800s saw the transition to systematised, mechanised manufacturing production which significantly revolutionised the way of working. By the 1950s, typewriters and counting machines were more commonplace. Fast forward to the early 1980s and computers had begun being used within the workplace. With…

There are a lot of people in Australia, (25 million according to the most recent Census), and it can be hard to visualise their uniqueness, segments and demographics all at once.At McCrindle, we love bringing clarity to the complex so in this brand new infographic, using the 2021 Census data, we’ve visualised what Australia would…

Over the last couple of years, the key factors driving Australia’s population growth have all fallen. The biggest factor of growth prior to COVID-19 was net overseas migration, which accounted for 60% of the population increase in recent decades. However, for the first time since World War Two, the net overseas migration rate has gone into…

What’s going to happen to  Generation Z? You know… those born between 1995 and 2009. Many of them are too young to remember the arrival of digital technology. They have grown up with and have been significantly socialised by screen-based devices. How Gen Z differs from previous generations Not only has the digital world impacted…

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