Articles by Mark McCrindle

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Mark McCrindle is principal of McCrindle and a social researcher, a demographer, futurist and social researcher with an international following. His passions lie in tracking emerging issues and researching social trends analysing customer segments. Find out more about McCrindle

We are in the midst of a generational landmark, as Australia’s “Digital Integrators” (Generation Z) begin to enter the workforce and Generation Alpha move through their schooling years. Below we provide an explanation of each of these generations and some interesting facts about them. Generation Z The students of our world today who are currently…

Have you ever kept a diary of how you spend your time? Well, if not, the Australian Bureau of Statistics has. They have released their time use study, which measures the daily activities of 2,000 diverse households, and of those aged 15 years and over in those households, had them keep a diary over two…

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