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By Greg Hankinson
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Why the housing shortfall is a golden chance for builders and investors

If there’s one industry that promises endless potential today, it’s residential construction and property investment.

Australia’s housing market is a mix of challenges and opportunities but there really is no better time to be a homebuilder or investor stepping up to the plate.

Over the past year, according to a recent report by PropTrack, Australia missed the mark on building 62,000 homes necessary to meet population growth.

That’s a lot of people who need roofs over their heads.

While this shortfall is better than the 110,000 deficit the year prior, the demand for new homes is far from being met.

And that, my friends, is where the opportunity lies.

Homebuilders are at the heart of solving this puzzle.

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In states like Queensland, where housing supply has lagged behind population growth, the need for construction is beyond urgent.

New home builds are not just about laying bricks and mortar; it’s about creating communities, shaping cities, and quite literally building futures.

Think about the legacy you’re creating with every project you undertake.

For investors, the picture is just as promising.

As housing supply continues to lag, property values, especially in high-demand areas, are seeing significant growth.

Rental markets, too, are sizzling, with demand outpacing supply.

Owning property in undersupplied areas isn’t just a smart move – it’s a lucrative one.

But it’s not just about profits and portfolios.

There’s a social impact angle, too.

Every home built or purchased contributes to easing Australia’s housing crisis.

It’s about providing families with the stability and comfort they deserve while securing financial returns in the process.

The key takeaway? The current housing market shortfall is both a challenge and a golden opportunity.

By building, developing, investing, and innovating, you’re not just tapping into a lucrative market, you’re helping to shape Australia’s housing landscape for generations to come.

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About Greg Hankinson Greg Hankinson is a leading force in strategic property development, having delivered over 1000 successful projects across Melbourne and Brisbane. As Director at Metropole and Registered Builder, he helps investors manufacture equity by transforming property into high-performing assets. Greg is known for his innovative approach, deep market insight, and ability to turn complex developments into profitable outcomes.
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