Book – Negotiate, Influence, Persuade

Get the best Deal Every Time - whether you're buying or selling

Negotiate Influence Persuade Mockup

Every day is a negotiation – whether you realise it or not. At work, at home, with family, friends, colleagues, or clients – your ability to negotiate, influence, and persuade shapes the results you achieve.

Negotiate, Influence, Persuade goes beyond tactics and scripts. It reveals the psychology of human behaviour and the science of decision-making, showing you not only what works but why it works. You’ll discover how to:

  • Get better outcomes in business and personal situations
  • Influence people with integrity and confidence
  • Master the subtle art of persuasion without manipulation
  • Build stronger relationships while achieving your goals

Unlike many books that simply teach sales tricks or closing techniques, this book equips you with timeless principles you can apply in every aspect of life – from boardroom deals to family discussions.

Packed with practical strategies and real-world insights, Negotiate, Influence, Persuade will change how you communicate, how you do business, and how you understand what truly drives people.

Because success isn’t just about what you know – it’s about how you can influence and persuade others to join you on the journey.

In every transaction there is a buyer and a seller: they either buy what you’re saying, or you buy what they’re saying.

But this book is not just for salespeople, it’s also for you as a consumer because we all negotiate every day of our lives not just in business but in day-to-day life. With your spouse, your children, your work colleagues, your customers, or your clients.

 

We only ship within Australia. For overseas orders please go to your local Amazon store.

What it's about:

Life is one negotiation after the other, at home, at work, with family, with customers. Understanding the principles of negotiation, influence and persuasion will help readers get the best deal every time - whether they are buying or selling.

While plenty of books teach sales and negotiation techniques, this one explains the fundamentals and the psychology behind why these techniques work and how to use them most effectively. It’s more than just a book about negotiation. It’s about persuasion and influence, and more importantly, how to wield those two important traits to meet your goals.

It will change how readers will do business, how they will interact with their family and friends and hopefully give them a greater understanding of why people behave, and are motivated to act, the way they do.

Image how different your life will be when you develop your skills, realise your full potential and make your life work.

For more tips on wealth creation through property investing, see the rest of Michael Yardney's books.

HOW TO PLACE YOUR ORDER

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