Why consider using a buyer’s agent

Have you noticed how everything in life seems to be getting increasingly complex?

Technology, we were told, would make our lives easier and give us more free time. Real Estate Agent

But it seems the more tech-savvy we become, the more complicated we make things.

Take a property transaction for instance.

Once upon a time, it used to be a real estate agent fielding phone calls and arranging a few inspections, before a willing buyer came along and negotiated a purchase.

Now though, there are entire ‘sales teams’ in most agencies, with a whole crew of marketing and administrative staff lending support to the agent and in turn, giving the vendors a distinct advantage when it comes to negotiations.

Enter the buyer’s agent

Now though, the tables are slowly turning as Australia becomes more like America with regard to the business of real estate deals.

For a long time in the US, both participants in a property transaction have had third party representation to parley on their mutual behalves. 

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Buyer’s agents are an accepted part of the American property landscape and since late last century, using a buyer’s agent or advocate has caught on quickly in Australia.

Given that today’s increasingly sophisticated sales campaigns are entirely geared to generate the highest possible sales price for the vendor (and a bigger commission to the selling agent), it’s little wonder that more buyers are feeling the need to ‘level the playing field’, so to speak.

Around inner city markets in particular, property investors as well as owner-occupiers are calling on the various services offered through buyer’s agents.

A growing trend that’s not too surprising when you consider many transactions in some of our more sought after urban precincts involve million dollar plus price tags.

Let’s face it; most people won’t even consider throwing $20,000 at the share market without first seeking professional guidance from an expert.

So why, as a serious and savvy property investor, would you think about handing over $500,000 or more without first consulting someone who knows the local housing market just as intimately as a good stockbroker knows theirs?

Catching up and catching on

Buyer’s agents add an interesting dynamic to the Australian property sector. keys-rental-house-buy-home-property-agent

One could argue that the rise of this industry really kicked off at the end of last century, with the catalyst being a massive surge in property investment activity.

Time poor, executive type baby-boomers with lots of spare equity and/or cash who wanted to build a retirement portfolio, were the primary demographic using buyer’s agent services at the time.

Then of course there were the ex-pats, either returning from long working holidays abroad, or deciding to invest in a piece of home whilst still overseas.

Nowadays though, our clientele are becoming increasingly diverse, with the popularity of buyer’s agents growing in line with the number of pay television shows that highlight how much time and money we can save purchasers.

Due to obvious geographical constraints, the local representation of a buyer’s agent was essential for these absentee Aussies.

People looking to relocate interstate and even first timers with a tight budget and hankering for an inner city abode are seeking the expertise of a buyer’s agent, while the majority of today’s serious property investors won’t do a deal without their own representation.

For investors, the advantages of using a buyer’s agent are multi-dimensional, including:

  • Saving valuable time researching the market.
  • Identifying the best possible property aligned with your specific investment objectives and strategy.
  • Negotiating the fairest possible purchase price (in line with intrinsic market value) to ensure you don’t overcapitalize and risk sacrificing equity at point of purchase.
  • Providing you with all the facts to make an informed decision and working exclusively for you, thereby leveling the playing field.
  • Local market knowledge that money can’t buy.
  • Access to off market properties
  • Stopping you making the common mistakes many investors make

What about the cost?

The perceived expense of hiring a buyer’s agent is generally what deters more people from exploring this as an option for their next property purchase. Australian Money In Wallet On Real Estate Background

With commissions charged at around 2 to 2.5% of the final purchase price, or a set fee anywhere between $6000 and $15,000 for negotiating a sale, it’s not surprising that some may consider this a high-end luxury service.

But when you think about all those countless weekends spent searching for the right property, dealing with elusive and sometimes pushy sales agents, only to turn up at auction after auction and face the heartbreak of losing out to the competition, the fees buyer’s agent charge suddenly seem pretty reasonable.

Especially when you consider that a good buyer’s agent should be able to save you buying the wrong property which could cost you a lost opportunity or the ability to leverage into the next and then again the next property. 

As with everything in real estate, not all buyer’s agents are created equal.

So here is what you need to look for when interviewing and qualifying a potential candidate to assist with your next property purchase…

Here are some questions you should ask any buyer’s agent your considering working with:

  1. What are your qualifications?

Don’t be afraid to ask their credentials upfront.

You can start but asking whether they are fully licensed with the relevant real estate institutes and peak industry bodies, such as Real Estate Buyers Agents Association of Australia (REBAA) and PIPA (Property Investment Professionals of Australia.)

  1. How experienced are you at buying within the location/s we’re looking at? 

By the time you’re selecting a buyer’s agent, you’re likely going to be pretty set on the locations you’re wanting to purchase in. 15404997_l4

If it’s your own home, you’ll have a good idea where you want to live.

If you’re an investor, you’ll have narrowed your search to a number of investment grade locations with your property strategist.

So this is a very important question to ask a potential buyer’s agent right off the bat, because if they have little experience purchasing property in your desired location, they won’t be able to leverage their insider knowledge and expertise for your benefit.

Local, specialised buyer’s agents will know aspects neighbourhood culture, the quality of the local schools, where the most desirable lifestyle amenities are, and which strips or streets are better/worse than others.

Don’t engage someone who flys in and out to another State and suggests they can add value – employ a local.

  1. How many years have you been in business as a buyer’s agent/real estate professional?

There are many enthusiastic amateurs who’ve turned their hand to buying property.

A buyer’s agent with more years of experience is likely to have deeper market knowledge when it comes to value and performance. Their years of finely-honed negotiation expertise will also fall in your favour.

  1. What sort of properties do you specialise in?

You ideally want to work with someone who specialises in the exact property type you want.

  1. What resources do you have?

I wouldn’t be working with a one-man-band – I’d look for someone who’s part of a professional team? Ask them what their team and network are like.

  1. Who has trained them?

Have they been properly mentored by an experienced industry professional or not?

  1. How do you get paid?

Remember your buyer’s agent should be working exclusively for you, not be selling properties part time and never take vendor or developer kickbacks.

The bottom line…

There is only so much you can learn from the financial media, books and seminars.

While you can gain knowledge from the Internet, you can’t gain experience or perspective. That takes years to acquire and comes at a cost.First Home Buyer

It’s just too difficult for beginners and even for more experienced investors to gain perspective into what’s happening in today’s fast-moving markets.

That’s why it is suggested you leverage off the experience of a professional property adviser — a property strategist — one who is independent and unbiased.

Sound professional advice is never expensive, on the other hand most investors pay huge “learning fee” to the market by buying the wrong property, in the wrong location, at the wrong price.

Next time you are thinking about going it alone because the cost of a buyer’s agent is too prohibitive, take some time to consider what you could be saving in the long run and then ask yourself, ‘Can I afford NOT to use a buyer’s agent?’


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As signs point to softer growth conditions for Australian property over the coming months, independent professional advice and careful consideration will be as important as ever in navigating Australia’s varied market conditions.

If you’re looking for independent advice, no one can help you quite like the independent property investment strategists at Metropole.

Remember the multi award winning team of property investment strategists at Metropole have no properties to sell, so their advice is unbiased.

Whether you are a beginner or a seasoned property investor, we would love to help you formulate an investment strategy or do a review of your existing portfolio, and help you take your property investment to the next level.

Please click here to organise a time for a chat. Or call us on 1300 20 30 30.


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Ahmad Imam


Ahmad is Director of Metropole Properties Sydney and a highly skilled wealth strategist. He is a passionate property investor, has a degree in Commerce, is a licensed estate agent and qualified property investment advisor and has personally coached and educated hundreds of clients to create wealth through property.
Visit www.SydneyBuyersAgent.com.au

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