What is a buyers agent? | Property Minute with Ahmad Imam [video]

What is a buyers agent?

I wanted to take a step back and talk about some pretty key fundamentals in my industry .

A lot of people are familiar with a selling agent, a real estate Agent, someone that represents a seller and helps them list and sell their property for them and get the highest possible price.

A buyers agent does the exact opposite.


So a buyers agent (and that’s one of the services we provide at Metropole) represents the buyer.

We search for properties, negotiate for and represent the buyer and act in the buyer’s best interests.

My goal and my team’s goal when buying properties for clients is to make sure that we receive the best possible price and that we also level the playing field.

Because don’t forget that when you are buying as an individual, you are negotiating with a selling agent, a Real Estate Agent when you’re buying a property.

That’s actually not fair and it’s not fair because the selling agent is a professional negotiator.

That’s why I talk quite a lot about negotiation, because a large part of buying the right property at the right price is negotiation. Client And Agent Are Handshaking Over Real Estate Contract

So having a buyers agent on your side makes sure you level the playing field and you have a buyers agent actually negotiating for you with a selling agent.

Now you might say that “well why do I need a buyers agent, buying a property is easy”.

You go on domain.com.au or you go on realestate.com.au, you find a property, you attend an auction, you put your hand up and it’s really that simple.

Yes, it’s that simple to buy a property, but if you want to buy the right property at the right price you have to have someone with experience, because with experience comes perspective.

And that’s what you’re paying for. You’re paying for perspective that money can’t buy.

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Ahmad Imam


Ahmad is Director of Metropole Properties Sydney and a highly skilled wealth strategist. He is a passionate property investor, has a degree in Commerce, is a licensed estate agent and qualified property investment advisor and has personally coached and educated hundreds of clients to create wealth through property.
Visit www.SydneyBuyersAgent.com.au

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