How To Get Onto A Real Estate Agent’s Hot List


It is a common perception that real estate agents are not trustworthy and will do anything to get a deal across the line. 


First of all this is not true but because of this per­cep­tion we are the most heav­ily legislated and most watched industry in Aus­tralia, with over five gov­ern­ment depart­ments keep­ing us in check.

Most real estate agent’s although they won’t admit it, just want to do their job to the best of their abil­ity and make money without get­ting sued or fined.

If any­one does break the rules, they are nor­mally caught imme­di­ately.

Problems can easily be picked up by a trust account audit.

The buyer hot list

Because it is a tough mar­ket for buy­ers we con­stantly have people miss­ing out on prop­er­ties.

They do their best to try and become friends with us and think that we will risk our sales license to give them an amaz­ing deal. 

When this doesn’t hap­pen buy­ers seem to think that we have an inside club that we only sell good deals to.

Don’t get me wrong we do have hot lists but they’re cer­tainly not made of friends and fam­ily.

They usu­ally con­sist of cashed up easy to deal with no non­sense prop­erty investors, developers/builders and renovators.

Buy­ers don’t real­ise that there is a catch if we sell prop­er­ties below mar­ket value.

If we do this sellers will start to think that we sell prop­er­ties too cheap, and there­fore don’t want to sell their house with us.

If we don’t have prop­er­ties to sell we lose our repu­ta­tion and the abil­ity to put food on the table.

We do our best to work with both parties but at the end of the day we have a fidu­ciary require­ment to work in the best interest of the seller.

If we don’t do this we can eas­ily be taken to court, fined and pos­sibly lose our sales license.

Believe me this does happen.

A day in the life of a real estate agent

Real estate agent’s spends most of our work­ing life look­ing for prop­er­ties to sell try­ing to meet our tar­gets to feed our mort­gage.

We spend many hours late into the night SMS, call­ing, email­ing, and even door knock­ing try­ing to find that next list­ing that is going to put them on the map and help them build their pro­file.

Basic­ally our lives involve pro­spect­ing, pro­spect­ing and some more prospecting.

Our lives revolve around meet­ing targets

Believe it or not the aver­age wage for a real estate agent is about $48,000.meeting

We have to meet our tar­gets before we get paid our wage let alone make extra commission.

Every day is an emo­tional rollercoaster.

Funny enough we have a lot of people that actu­ally like to lie to us on a daily basis.

Some of us have grown large egos to handle the rejec­tion.

This helps us bounce back when people say they are going to give us their property to list for sale but then we wake up in the morn­ing, switch on our com­puter and see that it is lis­ted with one of our com­pet­it­ors. House and money

This is one of our pet peeves as we nor­mally hate our com­pet­i­tion, espe­cially if they have “bought the list­ing” (agent quot­ing a high price to get a prop­erty list­ing).

We go to sleep think­ing about where our next list­ing is going to come from.

We live and breathe real estate, there is no such thing as time off for us.

By under­stand­ing the psyche of a real estate agent it will help you communicate better with them.

How to get onto real estate agent’s hotlist

  • Trust — do what you say
  • Remem­ber their name
  • Remem­ber what house you saw them at
  • Ask them many ques­tions “they love to show off what they know”
  • Ask for their opinion
  • Don’t be a know it all — be humbleCouple meeting real-estate agent to buy property meeting
  • Ask to be on their mail­ing list
  • Call them up and talk about their sales
  • Help them out –send them a selling lead
  • Give them your real address, mobile and email (con­tact them if inform­a­tion is not com­ing through)
  • Make an offer
  • Sell a house with them
  • Help them sell your prop­erty with paid marketing
  • Send them a mem­or­able gift if they helped you
  • Give them a testimonial

Biggest tip:

A real estate agent’s ego and sense of worth is attached to their com­mis­sion.

If you pay them stand­ard com­mis­sion with a bonus, not only will they love you and work like crazy, they will feel like you under­stand them and appre­ci­ate all the years they have put into them­selves.

Besides, if they found you a good deal with profit in it, why not reward them as an incent­ive to bring you more.

Sum­mary location smart phone mobile area map techonolgy direction lost help guide

There are a lot of advantages of hav­ing the best agent in your suburb on your side.

Hopefully I have given you enough insight to under­stand where we are com­ing from and change your per­cep­tion of us.

If you apply these tips it will help take the bumps out of your prop­erty journey.


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Jhai is the Internet Marketing Business Development Manager for Elders Toongabbie and Kings Langley. He has been consistently quoted in the Sydney Morning Herald and Real Estate Business online. Visit his blog at

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