In a survey of affluent people in Asia, Africa, and the Middle East, Mastercard found that people’s definitions of success varied widely depending on where they were from.
More and more, affluent individuals in Asia, Africa, and the Middle East are placing value in experiences over things. 30% of the survey’s 1,000 respondents rated international travel as their most desired experience, followed by culinary experiences (23%) and golf (12%).
The survey found that overall, in addition to finding satisfaction in buying and owning luxury goods, affluent people in the region view “wealth as the catalyst to experience the world.”
There are, however, some variations by country:
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