The popularity of buyers’ agents has increased over the past few years.
So much so, that many suburban sales agents are now turning their sales staff into dedicated buyers’ agents for their office.
With this new trend occurring in what is still a relatively unfamiliar area for many, questions are being raised about the role of a buyers’ agent and how they differ to a sales agent.
Buyers’ agents search, evaluate and negotiate the purchase of a property on behalf of a buyer, or they can commence work from the negotiation stage only if a buyer has already located a property.
The primary difference between a buyers’ agent and a traditional sales agent all comes down to who each party represents.
A sales agent is employed to work for the vendor (the seller) and is legally obligated to act in the vendor’s best interests at all times.
On the contrary, a buyers’ agent is legally appointed to work exclusively for the buyer.
So is there any difference between a buyers’ agent working in a suburban sales agency, versus a buyers’ agent operating in an independent buyers’ agency?
We believe there is and there are a few key differences which investors should seriously consider when making their choice.
Firstly, buyers’ agents in suburban sales offices are usually very locally driven
They have excellent knowledge of the typical suburbs their office services but tend to be more limited when it comes to suburbs outside their catchment area.
If they stick to their usual area, buyers need to consider that the small set of suburbs they happen to service may not offer the best performing investments going around.
If they do look further afield, there’s a risk their limited knowledge may be no better than your own.
Secondly, a buyers’ agent working in a sales agency (particularly if the buyers’ agent’s recent history is as a sales agent) may not have as much of an investor focus
They may genuinely want to help, but not have the knowledge or initiative to ensure they can.
For example, independent buyers’ agents have a variety of legally compliant clauses to insert in purchase contracts to protect the buyers’ interests.
They are also strong negotiators for buyers and have ample experience to easily manage situations such as holding back money from the seller for repairs and other issues that may be uncovered.
Thirdly, buyers should be aware that all agents are legally obligated not to act for, or accept, payment from both parties in a transaction (eg. the seller and buyer)
This is because it could give rise to a serious conflict of interest where buyers’ agents push buyers towards only properties in which they’re also receiving a sales commission from.
Therefore, there is no advantage to choosing a buyers’ agent in a local suburban agency as they can not buy properties for the buyer that are listed with their own agency.
If they do, it’s likely they will not ask for payment from the buyer.
However, that does mean they are then legally obligated to do what’s best for the seller – not the buyer.
And last but not least..
Sales agents and their agencies may be fantastic at selling and in knowing their local areas, but not necessarily as knowledgeable when it comes to identifying what makes a sound investment for purchase and in knowing what is right for you.
For example, do they understand the taxation system with regards to property investment?
Can they accurately estimate renovation costs? Can they undertake a feasibility study for a proposed development site?
In other words, a great salesman doesn’t necessarily make a great investor or buyers’ agent.
If you’re thinking of buying an investment property, a buyers’ agent can be worth their weight in gold.
They can not only save you the legwork, but save you money on the initial buy, save you tax, and secure you an investment that pays excellent dividends for years to come.
But be aware, not all buyers’ agents are the same.
The wrong choice of buyers’ agent could leave you saving little money and stuck with an investment that consistently under performs throughout its lifetime.
Subscribe & don’t miss a single episode of michael yardney’s podcast
Hear Michael & a select panel of guest experts discuss property investment, success & money related topics. Subscribe now, whether you're on an Apple or Android handset.
Need help listening to michael yardney’s podcast from your phone or tablet?
We have created easy to follow instructions for you whether you're on iPhone / iPad or an Android device.
Prefer to subscribe via email?
Join Michael Yardney's inner circle of daily subscribers and get into the head of Australia's best property investment advisor and a wide team of leading property researchers and commentators.