The Art of War and How it Relates to Investing

Sun Tzu was a military genius who wrote a classic treatise entitled The Art of War.Art of War book

The principles in this ancient text are relevant whether you are planning a military coup, aiming for success in the boardroom, or desire to excel as a trader.

The fact that his ideas were expressed approximately 2500 years ago ensures that these concepts have stood the test of time.

Let’s have a look at some of his key concepts and apply these to assist our investing results.

“Possessing the ability to calculate the difficulties and danger is a basic requirement for a good general”

Your number one goal in the market must be preservation of capital.

If you have not evaluated the risks involved, you should not invest.

Effective money management skills allow you to quantify the worst-case scenario before engaging the market.

 “To be prepared beforehand for any contingency is the greatest of virtues. The degree of success depends upon the extent of planning for the anticipated victory”

  • Meticulous planning – Before engaging in battle, you have already won the war.
  • Careless planning – Before engaging in battle, you may have already lost the war.
  • No planning – Your defeat is certain.”

Investors who work to a clear cut strategy  stack the odds in their favour.

The market is a more efficient, bigger and scarier opponent than you have ever faced in your life. You cannot defeat it unless you ‘out-think’ and ‘out-plan’ it.

Louise Bedford will be one of the faculty of speakers at Wealth Retreat 2016 – click here now and get full details of this annual event which will be held at the end of May 

“You need to strengthen yourself and prepare yourself mentally to be the target of attack. Know the enemy and know yourself and in a hundred battles, you will never be in peril”

The more knowledge that you can muster about the market, the more likely you will be to succeed.

Investing favours the strong of mind.

 “Those who carefully calculate their strategies will be led to victory. Those who carelessly calculate their strategies will be led to defeat”

Sometimes it is difficult for investors to adhere to the strategy because their own psychology often defeats them

“Within the universe, there are no eternal conquerors”

Even the bravest among us have learned that:

“Out of orderliness comes chaos. Out of courage comes cowardice. Out of strength comes weakness.”

You cannot afford to let your guard down, or you will suffer the consequences.

“When the victory is not certain, adopt defensive tactics. When the odds for victory are overwhelming, adopt offensive tactics”

Remember – every boom leads the way for the next downturn, just as every downturn sets the scene for the next Boom.

These principles have been utilized throughout the ages to build effective strategies and enduring victory.

If you use them properly, they will bring you success in the investment arena.

Profitable investment does not rely on luck. It demands the highest levels skill and discipline, and lucratively rewards the people who develop these qualities.

Louise Bedford will be one of the faculty of speakers at Wealth Retreat 2016 – click here now and get full details of this annual event which will be held at the end of May .


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Louise Bedford


Louise Bedford is a full-time private trader and author of several best-selling books. To pick up her ‘Trading Made Simple’ 5-part e-course, register on her website and she’ll send it to you straight away -

'The Art of War and How it Relates to Investing' have 1 comment


    April 9, 2016 Christopher

    “….the Market does…What the Market does…” Investment/trading must be rational. If you can’t understand it DON”T do it….!!


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