5 money myths I uncovered studying the rich

I spent five years studying the daily activities of wealthy individuals. rich-300x169

I learned so many things that I’ve spent the better part of seven years sharing that information to help those struggling financially pull themselves out of the abyss that is poverty.

One of the many things I learned is that self-made millionaires have a very different understanding about money than everyone else.

I’d like to share some of the myths about money I uncovered in my research.

1. Investing is just gambling

Thirty-six percent of the self-made millionaires in my study were what I like to call Home Depot Investors. 


These individuals made most of their wealth by investing in stocks in individual companies.

Before they purchased any stock, they would pore over the financials of each potential investment, looking for strengths and weaknesses.

Then they would confer with a financial adviser to make sure their financial due diligence was correct.

They did their homework.

And their homework did not end after they purchased a stock.

They continued to monitor the financials of each company they invested in.

If the financials got better, they invested more money.

If the financials got worse, they sold their stock.

Sounds a lot like Warren Buffet, doesn’t it?

To these self-made millionaires, investing is only gambling if you don’t do your homework.

2. All debt is bad

Fifty-one percent of the self-made millionaires in my study were entrepreneurs.

They started companies and then ran them as if their life depended on it. money coin

They took risks that would make most cower in fear.

And they did not shy away from debt.

In fact, many took on enormous debt to start, grow or expand their businesses.

They used debt to create a business asset that would eventually generate significant profits and make them rich.

To these millionaires, that’s good debt.

Bad debt is debt that is used to finance losses in the business after the start-up period has long passed.

Losses mean you’re not running your business correctly.

And using debt to finance a poorly managed company is bad debt.

3. You need luck to be rich

There is a difference between random luck and opportunity luck.

To the haters out there, random luck is why the rich are rich.

Not so.

Opportunity luck is why the rich are rich.

Opportunity luck is a unique type of luck the rich create as a result of having good daily habits.

When you have good daily habits, you magnify the opportunity for luck to occur.

Good daily habits — like reading, taking care of your health, and focusing on your goals — are nothing more than automated persistent behaviours that help get you closer to achieving the goals behind your dreams, and they help attract opportunity luck.

4. The pursuit of wealth is nothing but greed recession australia note money economy squeeze tighten save saving budget cut

Ninety-three percent of the wealthy in my study either liked or loved what they did for a living, long before wealth and success came along.

It took the average millionaire in my study 32 years to accumulate their wealth.

Ninety-seven percent of the wealthy in my study said greed was not a motivating factor in doing what they did for a living.

They did what they did because they liked or loved it, not because they were on some mission to become a millionaire.

5. A penny saved is a penny earned

A penny saved is a penny earned, but it’s a myth that your one penny is enough to build wealth.

A penny invested is ten pennies earned.

The rich in my study invested their money in one (or more) of three places: their own business, stock in other companies (see myth No.1 above), or real estate.

If you really want to be rich, you must invest your money.


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Tom Corley


Tom is a CPA, CFP and heads one of the top financial firms in New Jersey. For 5 years, Tom observed and documented the daily activities of wealthy people and people living in poverty and his research he identified over 200 daily activities that separated the “haves” from the “have nots” which culminated in his #1 bestselling book, Rich Habits – The Daily Success Habits of Wealthy Individuals. Visit the website: www.richhabits.net

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