How will ‘Baby Boomers’ impact the property market?

Baby Boomers are an interesting bunch.

They refuse to be pigeonholed, as their lifestyles, financial situations and even their definitions of retirement vary significantly – both from each other and from the generations that preceded them.

The only one thing that remains certain is the fact that we’re in uncharted territory, as the ripple effect of Baby Boomers’ lifestyle choices in years to come will be felt throughout the whole economy.

There are around 2.3 million Aussies currently aged between 53 and 68 who are heading towards retirement.

At present, Baby Boomers make up a significant 43% of the working population.

This means that within a short period of time, a huge portion of our employed Australians will leave the workforce and importantly, stop paying taxes.

retire baby boomer leisure exercise sun bike beach elderly old couple

At the same time, they are likely to become an increased burden on our financial system as they live longer than any generation before them and require increased medical and financial assistance.

So our country’s money box will face a double whammy!

Now, traditionally, retirees downsized, opted for a quieter life and lived out their retirement simply and frugally.

But Baby Boomers are not quite traditional, are they?

And what does all of this mean for you as an investor and what sort of properties will appeal to this demographic?

What property investors need to know about Baby Boomers

Baby Boomers will set a new standard in what retirement looks like and how retired people live.

The challenge for property investors is to ensure that they ride high on the wave of change, instead of getting stuck in the undertow.

Currently, Baby Boomers sit at the head of the real estate table.

They have ridden the property boom and live in large homes in great locations so, generally speaking, they are wealthy and cashed up.

Add to that a nest egg of superannuation and Baby Boomers have unprecedented options when faced with retirement.

Baby Boomers are also the first generation expected to live well into their 80s.

Many will have to work longer than they planned and those who do retire may choose to ease into it and remain working in some capacity, and many won’t be in a rush to downsize straight away.

But most will end up downsizing.

According to a study by RaboDirect, one third of baby boomers expect to retire with a mortgage, while conclusions from recent research by the ASFA Retirement Standard show that the majority of retirees are likely to drain their savings and superannuation within eight years.

Selling the family home and downsizing is still the most popular way Baby Boomers hope to pay off their mortgage and afford retirement.

Others will have to sell up their investment properties or their holiday homes.

What are the implications for property investors?

The property market is set to heat up with increased turnover and investment opportunities thanks to Baby Boomers, so it is an exciting time – but is the market prepared for the direction these retirees want to turn?

Boomers are coming up with increasingly innovative downsizing solutions.9544936_l

Instead of traditional retirement villages and predictable sea changes, many are redeveloping their current property to accommodate generational living, or looking for smaller, single-story dwellings where they can maintain their independence and lifestyle.

Increasingly, they want to move closer to the city with its convenient transport and amenities, rather than fleeing north to the warm weather and relaxed lifestyle in coastal Queensland.

So, as an investor, what can you do to prepare for this upcoming revolution?

Consider this when looking at your investment options:

  • Location is key. Current retirement village options are not as appealing for Baby Boomers as they’ve been for previous generations.
    They are generally on the outskirts of town and require a compromise in lifestyle that Boomers simply don’t want to make.
    Creating inner city options for retirees will be a smart option in the next 10-15 years.
  • Low-rise is best. There has been a huge surge in high-rise development in recent years as we realise the growing appeal of inner-city living, but while elevator accessed apartments will still sell well, smaller unit blocks are a smarter option. property market
  • Bigger is not better. The ageing market wants smaller, single level properties that are close to the city, transport and amenities.
    A house with land in the suburbs is not necessarily an investment win any more – unless, of course, you are considering redeveloping.
  • Newer is nicer. Baby Boomers are not quite ready to settle.
    They want all the mod cons to go along with their new season so new or refurbished properties will likely be in greater demand than older, tired homes.
  • Reconfigure. The layout of new property development needs to be reconsidered if it is going to appeal to Boomers.
    While single level housing is preferred, stairs should not be ruled out altogether; for instance, split level designs can add appeal and interest without deterring older buyers.
    Having the main bedroom and living on the ground floor could also make all the difference.

While there are certainly changes ahead, they aren’t all bad and investors needn’t be cautious.

If you’re armed with insight into the Baby Boomer mentality and have awareness of their impact on the property market, investors will be uniquely positioned to meet a huge need in the market.

What’s your next step?

If you’re looking for independent advice, no one can help you quite like the independent property investment strategists at Metropole.

Remember the multi award winning team of property investment strategists at Metropole have no properties to sell, so their advice is unbiased.questionmark house

Whether you are a beginner or a seasoned property investor, we would love to help you formulate an investment strategy or do a review of your existing portfolio, and help you take your property investment to the next level.

Please click here to organise a time for a chat. Or call us on 1300 20 30 30.

When you attend our offices in Melbourne, Sydney or Brisbane you will receive a free copy of my latest 2 x DVD program Building Wealth through Property Investment in the new Economy valued at $49.

Also published on Medium.

Want more of this type of information?


Michael is a director of Metropole Property Strategists who create wealth for their clients through independent, unbiased property advice and advocacy. He's been voted Australia's leading property investment adviser and his opinions are regularly featured in the media. Visit

'How will ‘Baby Boomers’ impact the property market?' have 3 comments

  1. July 16, 2015 @ 7:32 pm Isaac

    Some sensible commentary Michael
    As a Baby Boomer I know your suggestions are right – we’re nothing like our parents were. 60 is the new 50 or maybe 45) – I’m not ready to slow down or move into a retirement home. Life is too good


    • July 17, 2015 @ 2:19 pm Ben Loveday

      Whilst your comments are largely accurate, there is much more to be said. Firstly many baby boomers will never retire, and being called retirees is rather demeaning from their point of view. Many baby boomers believe in the maxim: “Use it or lose it” referring to the mind of course. Being in the retirement development industry, I know the imminent change in status of baby boomers from 1.5 FTE super human time to 0.5 FTE part time work will entail many changes: the industry will double in size despite a reduced percentage of baby boomers entering retirement estates. It is not just about subjective “security and “independence” but also about finances: baby boomers know their wealth came from capital gain, and on the whole are not prepared to donate that wealth to RV operators. Therefore in home healthcare packages and refurbishment of existing homes will boom, and developers will offer community and torrens title along with maintenance packages. RV’s that offer walking distance proximity to cultural and sporting attractions, as well as shopping/ health facilities will boom. Gone will be the days of 85% of retirees staying in their own suburb, fearful of losing their friends: Baby Boomers will expect free transport with their retirement package, and it had better be fast. The accommodation must be resort quality, with the ability to entertain in house, and all the disabled access stuff must be there but out of sight, beneath the 5 star design. Flotex, random walking frames and other nursing home paraphenalia, grumpy nursing staff, plastic flowers, quaint floral interior design- will all be banned, as will that stale urine smell caused by mingy developers who think they cannot afford a fresh air mechanical system. “Boomer estates” will become so glamorous that the residents will have trouble keeping the Y gen out.


      • July 17, 2015 @ 2:39 pm Michael Yardney

        You make some really interesting points Ben. Thanks for your input


Would you like to share your thoughts?

Your email address will not be published.



Michael's Daily Insights

Join Michael Yardney's inner circle of daily subscribers.

NOTE: this daily service is a different subscription to our weekly newsletter so...