A Few “Common Sense” Reminders For Investors

Common sense is not so common amongst investors.

That’s why I found a recent blog from Ben Carlson so interesting.

He offered some simple reminders about what to focus on:

  • Portfolio management not investment strategies.
  • Meeting your needs & desires not beating benchmarks.
  • Risk management not risk measurement.
  • Long-term process not short-term outcomes.
  • Products you understand not investments that sound clever.
  • Important not urgent.Success-key
  • Simplicity not complexity.
  • Fewer decisions not more choices.
  • Enough not more.
  • Delayed gratification not instant.
  • Systems not willpower.
  • Flexibility not certainty.
  • Evidence not opinions.
  • Humility not hubris.
  • A plan not tactics.
  • Patience not activity.
  • Balance not gambling.
  • Perspective not more information.
  • Investing not speculation.
  • Total return not just yield.
  • Discipline not neglect.
  • Your time horizon not someone else’s.
  • Books not arguments.
  • And finally, remember that financial independence is about time not wealth.

Read more at A Wealth Of Common Sense


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Michael Yardney


Michael is a director of Metropole Property Strategists who create wealth for their clients through independent, unbiased property advice and advocacy. He's once again been voted Australia's leading property investment adviser and his opinions are regularly featured in the media. Visit

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