Property buyers are bombarded with all sorts of marketing lingo.
Often agents use artfully crafted phrases to catch your eye, lure you into the home, and perhaps deflect attention from the true nature of the property.
The infographic below give a tongue in cheek guide to the colourful words real estate agents use, but first let’s look at some common words you may see in ads and their real meaning:
Here are a few “translations”. . .
If you see these terms in any real estate marketing piece, now you’ll know what they really mean:
- “Cute”, “Cozy” or “Adorable” = small, tiny and cramped.
- “Handyman Special” = better have lots of time, money and an awesome set of tools.
- “The backyard is your canvas” = there’s nothing but dirt back there.
- “Look out over the pristine fairway” = watch golf while you replace broken windows.
- “Easy access to freeways” = hope you enjoy the sound of 18 wheelers at 2am.
- “This home is spotless” = no one has lived in it for six months.
- “Retro” = shag carpet, linoleum and lime green appliances included.
- “Motivated sellers” = overpriced and/or mortgagee’s foreclosure is looming.
- “Unique” or “One of a kind” = owner is a creative painter. Think magenta, chartreuse, polka dots…
Here’s the infographic:
Also published on Medium.