10 qualities of creative leaders

Many consider David Ogilvy as the father of advertising.

I’ve always been fascinated with Ogilvy and see a lot in what he’s done as relevant to buiness people, entrepreneurs and investors today.

So here’s his list of the ten qualities he looks for in creative leaders, as originally delivered in one of Ogilvy’s eloquent talks to his staff:

  1. High standards of personal ethics.
  2. Big people, without pettiness.
  3. Guts under pressure, resilience in defeat.
  4. Brilliant brains — not safe plodders.
  5. A capacity for hard work and midnight oil.
  6. Charisma — charm and persuasiveness.
  7. A streak of unorthodoxy — creative innovators.
  8. The courage to make tough decisions.
  9. Inspiring enthusiasts — with trust and gusto.
  10. A sense of humor.

Source: Brainpickings.org

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Property & Econonomic Update

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Michael is a director of Metropole Property Strategists who create wealth for their clients through independent, unbiased property advice and advocacy. He's been once agin been voted Australia's leading property investment adviser and his opinions are regularly featured in the media. Visit Metropole.com.au


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